Whether a first date, a parent-teacher conference or a meeting with a potential client, the time you spend engaging with people can be intimidating and leave you wondering about the type of impression you make. Vanessa Van Edwards takes the guesswork out of such interactions
We’re crushing on Lynda. Well, Lynda.com, that is. For someone looking to develop technical skills, this LinkedIn Learning product has a plethora of options from which to choose.
Interested in doing something good for the body and soul that doesn’t require running shoes, a gym membership, or scheduling an appointment with a therapist? Try being grateful! Here at MARKETLINK, we’re implementing a 10-day Gratitude Challenge.
In this holiday season, many of us take more time to be grateful and to express our gratitude. If this idea appeals to you but you need a prompt to remember to record your daily moments of appreciation, try being grateful with Grateful: A Gratitude Journal app by treebetty.
AEC Marketing Fundamentals | Your Keys to Success is part of the recommended reading for the SMPS Certified Professional Services Marketer exam. The book overlays emerging innovations in marketing with fundamental concepts around AEC marketing.
If you're like us, your most fond memories of Halloween are hustling from house to house to get as much candy as possible. Much like trick-or-treating, the “ask and ye shall receive” philosophy works in business, too.
There’s nothing MARKETLINK Principal Stephanie Craft loves more than a challenge. That’s probably why she loves market research so much. “I become a detective! There is information out there I’m trying to find and I love the challenge of figuring out how I’m going to find it.”
Excel spreadsheets, workflowy lists, and back and forth emails, move over! If you’re looking for an app to keep everyone in your organization on the same page, we suggest Asana. Asana is a simple yet powerful work management platform full of features that project managers of all types need.
Mary Abbajay's Managing Up: How to Move up, Win at Work, and Succeed with Any Type of Boss offers practical tips and real-life examples readers can apply to manage up, down or sideways.
MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.
Loom is a useful tool to help your team communicate, simplify, and document everyday tasks by recording whatever is happening on your screen and sharing it.
Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.
Working in marketing for the AEC industry, you have undoubtedly been confronted by – or are yourself considered – the grammar police. (You know who you are.) Want to avoid that embarrassing moment when one of your colleagues catches a subject-verb agreement error or a sentence fragment?
Business leaders who'd like to move from good to great will find inspiration in Jim Collins’ famous book, Good to Great: Why Some Companies Make the Leap... and Others Don't.
Find the best day and time for your next AEC team meeting or proposal kickoff! Doodle can be helpful with coordinating your AEC marketing and business development teams, architects, engineers and contractor colleagues. Doodle allows users to schedule meetings seamlessly or choose their favorite options in a group without the back and forth of a group text.
Creating templates for your AEC proposals is very helpful in streamlining your pursuit efforts, and crucial for meeting deadlines. Over the past 30 years, we have learned some valuable lessons in AEC proposal strategy and development. Learn our top six tips for an effective AEC proposal template.
Winning business and building credibility through presentations is no joke. Much like a standup comedian, presenters hoping to show their stuff must prepare wholeheartedly beforehand, know how to best present to their audience, and set the stage with visuals.
To celebrate MARKETLINK’s Sweet 16, Principals Stephanie Craft and Keri Hammond present the 16 (sweet) reasons they love the A/E/C industry.
In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!
Chip Allen specializes in architectural photography, and he understands the importance of high-quality photography to his AEC clients. “In an interview, I want my client’s prospective client to say ‘wow!..... I’d like you to build me an interior or building like this!’”
Your website can’t just be visually compelling, it’s also got to load quickly, scroll seamlessly, and engage the audience with keyword-rich content. How does that happen? Research and expertise.
Principal Stephanie Craft attended the SMPS Sacramento Luncheon recently, where a panel made up of three public sector staff discussed what they valued most in consultants. Here are the top three take-aways.
Sherlock knows that perception is reality. While working on the job with his unsuspecting culprits, he asks six questions to continually investigate his client’s perception of his firm’s service.
The ability to listen, and listen carefully, is a skill that seems to be scarce these days. Conversational “blah blah blah” is so common, there’s a day to commemorate it! April 17th is Blah Blah Blah Day. Defeat the disregard of dialogue with these three tips to improve your listening skills.
Hootsuite is the tool to save you time and energy as you keep your AEC firm engaged with your customers on social media.
AnyList is primarily known for its ease of sharing and organizing grocery lists and recipes, and truth be told that is exactly why we love it. But it is just as easily used for any list you can think of: to-dos, must-see movies, books you want to read ... the (Any)list goes on...
Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.
As marketing professionals, we often dedicate hours of our lives to scrolling, sifting, searching, and scrolling again. To what end? Sadly, we’re probably trying to find correct information online about the things we care about. But with Google Alerts, it doesn’t need to be this way.
What is public relations in our industry? PR is often seen as an advertising mechanism, intended for general publicity. While that may be true in other industries, in the AEC industry we view PR as a support tactic to win work and enhance your firm’s image. Ideally, it is an activity that supports and influences your client base to develop a long-term relationship that results in winning work.
Are you afraid to emerge from your winter hibernation unable to contact new prospects? Don’t be afraid. Get ready to feel confident when preparing to contact new prospects!
Time management is critical for the success in any organization. Unfortunately, we humans are not always great about managing time (ahem). For a successful project, managers need to juggle people, deadlines, tasks and requests – all while putting out multitudes of fires along the way. Timeneye is a powerful, user-friendly tool that helps with all the juggling.
Julee Attig, CPSM is a marketer in love with her craft. Not only does she find joy in her work, she loves sharing it in the form of a CPSM study group using Markendium material as a guide.
“The research that this book is based on is so applicable to both marketing and technical staff for professional services firms,” explains Keri Hammond, FSMPS, CPSM, “It is specifically written for individuals at professional service firms that want to become a rainmaker.”
Defining moments shape our lives and, in the case of Amber Winn, come in the form of books. Although it may be happenstance that she found The Power of Moments by Chip and Dan Heath, she’s grateful that a colleague suggested it for the SMPS Emerging Professionals Group (EPG) book club.
Focus Engineering & Surveying’s company culture embraces and encourages continuing education. Owner Ron Paul selected Extreme Ownership based on its principles and concepts, and the entire company is now reading it together.
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