Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.

Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.

Who knew market research might need some research on the front end just to grasp the jargon? We did, and we can help for anyone who needs it.

Market research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.

Traditional planning sessions typically begin with previous years’ plans and budgets as a benchmark, but with the unpredictability of the past few years, should we rely on that information?Absolutely not! Getting your entire firm involved in market research is the key to planning for unpredictability. 

Airtable is a platform optimized for organization and collaboration. We use it, and we recommend it.

Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.

This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.

Marketing Coordinators' highest priority is the internal and technical staff at their firm. Learn what to focus on in order to address their needs.

Karen Carr, Business Development Director of Boldt Construction, describes her process of starting from scratch with new perspectives and firm-wide buy-in.

Marketing and Business Development leadership will spend their time looking at six major factors in order to achieve a well-rounded, all-encompassing marketing program.

Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.

Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.

Design and construction are complex, multi-phased processes with constant particularities and jargon. Brush up and fact check your understanding.

Finance, human resource, management, and operations leaders are all major factors of a smooth marketing campaign. Understanding their roles in marketing objectives allows for firm-wide, ALL IN marketing to work on another level.

Stephanie Ray, Corporate Director of Marketing for Sunrise Engineering, provides in-depth answers to our marketing questions and outlines a thorough process to strengthen her firm through marketing support and initiatives.

Through storytelling, presentations make an impact; through constructive meetings, support, and go-getter preparation, the presentation story will be seamless.

Whether it's creating a presentation or presenting at the interview itself, it's helpful to know some basic terms and smooth out the wrinkles.

Know your options! The presentation world comes with a robust number of applications and resources available to make your proposal interview shine. Create a promising physical presenation, and your proposal will shine.

As the experts who will work on the project first-hand, technical professionals are ideal candidates for proposal presenters. After a few tips and lots of rehearsal, stand with skill and confidence in front of the selection committee.

Even firm principals have something to learn with presentation preparation! Keep on the lookout for talented individuals, bring outside voices in, and create the support systems needed for your presenters to succeed.

While presentations are only given by one person, the entire firm can and should be involved in both the prep and training. This benefits everyone—not just the presenter.

Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.

Eric Stratford, Director of Business Development & Preconstruction Services at R&O Construction, shares his experience in working as a team with leadership, business, and marketing to create a cohesive and supportive approach to the firm's marketing development.

Though it's important to write proposals so almost anyone can understand, RFPs may not do us that same kindness. Brush up on a few terms to make sure they're not unfamiliar!

Knowing what's needed in a proposal then breaking the process down into bite-sized steps proves for an easier, cleaner system. Be prepared and work as a tight-knit team to achieve everything you need in a timely manner.

Organization is key with proposal strategies. When the proposal team knows their roles, responsibilities, and deadlines, the rest is much easier to manage.

A proposal is nothing without prepared technical professionals, but preparedness takes a lot of legwork before even the RFP drops. Positioning in advance puts proposals at an advantage throughout the entire process.

Successful proposals begin with clarity at the top. AEC Principals decide who among their staff does what, when more training is needed, and whether it is necessary to step in to provide support.

Preparing for and executing a proposal takes an especially involved brand of teamwork. The firm being All In for this process is critical to successful proposals and business as a whole.

With electronics being such an integral part of life and work in this era, it is critical to establish boundaries and standards for ourselves when it comes to etiquette. Our phones are the biggest culprits, so tackle that pesky multipurpose tool first so that you know what is polte as you interact with clients and coworkers.

For sites like Instagram, the learning curve is tight for creating and curating our most appealing images. We have seven apps for our AEC marketers to make finding your feet easier—specifically for stories, but you'll find that they help with the entire process!

One of the steepest learning curves in the social media sphere is the jargon particular to each platform. Some networks share terms—others have their own. Brush up on them or learn more!

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