A steady client during MARKETLINK’s nascent years
As a founding Principal of MARKETLINK, Stephanie Craft knew a solid client relationship would give the business the initial footing it needed to thrive. She found it in Architectural International. “I can’t remember who referred them to me, but I’m happy they did,” Stephanie laughs.
Stephanie first started working with them conducting market research and making business development calls to potential clients. The relationship lasted 10 years, with Stephanie and the MARKETLINK team doing mostly business development work in that time.
“I loved working with their three principals,” Stephanie recalls. “I never had to convince them of anything since they were so marketing and business development-savvy. They just got it.”
The principals of the company decided to merge into a larger firm earlier this year, with the three of them now working with SmithGroup, a major international player in the architectural market.
Even though Architectural International has moved on as a company, it still holds a place in Stephanie’s heart as her very first client.