Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.

Video is not only an immediate and effective way to connect with viewers, but it is increasingly prioritized and compatible with nearly all forms of social media. Consider video when you look at the tools in your PR toolkit.

Feature articles are detailed and descriptive reports that go beyond the restrictions and deadlines of news articles, allowing the marketing opportunity to give an expansive look on projects, people, partners, or similar.

Speaking opportunities do more to elevate a technical professional as an expert than nearly any other marketing opportunity. Public speaking pays proportionate dividends in boosting your firm's reputation.

This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.

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