Advertisements are a precise PR tool aimed toward a targeted audience. When done correctly, ads can be a valuable and effective tool.

Press releases communicate official information on events, projects, and other important firm information to the public.

Press events distribute information to official sources in a live setting, opening up opportunities to elaborate, distribute press kits, and more.

By-line articles both establish expertise and share useful information with its readers.

Trade shows and exhibits allow a firm to market their expertise to a large amount of people all in a single event.

Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.