Blogging is a key component that should be part of your overall AEC public relations plan.  If structured right, it can be a critical component of an effective marketing program. Understanding what kind of content should be created to attract and engage target and existing clients is the most challenging part. To help overcome this challenge, we’ve outlined ten key principles that will help you create the right kind of content.

Mariel Attento, Vice President of Client Development for Twining Inc., has maintained an organized and systematic approach to marketing—providing data, various tools, and other strong marketing aspects to drive her company's work forward.

AEC industry marketing leaders know how often we're asked to define branding, and it's time to get that on lock, because the answer is? It's everywhere.

Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.

If you're new to graphic design, knowing the jargon is crucial for going the rest of the way. We've got you covered.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

As an elaborate and multi-year project, the Millsite Dam required exceptional skill to create, which Franson Civil achieved to every extent as designers and management, among other services.

John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.

Be aware of the many weapons available in your public relations arsenal, ready to help make your content creation and dispersal a much easier task in both the long and short term.

A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.