Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

When done right, newsletters strengthen connections with contacts, establish firms as thought leaders and experts, and help spread important knowledge on the industry as a whole.

Strategic public relations can give your AEC firm the home game advantage, building confidence and a winning public image with an array of targeted tactics and tools.

Social media is a firm's online social networking system, the crux of content-based marketing programs, and a fantastic play to increase reach and presence for any firm.