Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships that turn into profitable projects. In essence, this book—chock full of resources, research, and technique—is for anyone who wants to hone a marketing mentality, made accessible.

Airtable is a platform optimized for organization and collaboration. We use it, and we recommend it.

For sites like Instagram, the learning curve is tight for creating and curating our most appealing images. We have seven apps for our AEC marketers to make finding your feet easier—specifically for stories, but you'll find that they help with the entire process!

This holiday season we bring you the apps you never knew you needed. While our selection includes apps just for fun, most are downright helpful and will keep you organized. If you’re prone to keeping too many balls up in the air—we see you, AEC marketers—these apps will help you be a little less stressed.

We’ve talked before about the necessity of generating, maintaining and following up on leads. It’s a marketing task that requires daily and ongoing activity to ensure your firm is well-positioned to secure new work. While the internet makes finding project and client leads easier, the amount of information a marketer can find in a manner of seconds can be overwhelming. IMS is a leader in advance notice public leads specifically for architects, engineers, and construction management professionals.

We got lost in marshmallow-y thoughts this week thinking of Rice Krispie Treats—September 18th is the national day to celebrate them, after all!