Market research empowers individual firms with valuable knowledge and insights to inform future decisions and proposals. In this article, we take a look at GRAMA, the Government Records Access and Management Act in Utah, to give resources and examples of how to find and use government-held information about regulatory landscapes and more. Learn about the playing field in order to execute better gameplans.

Every game has a wrap-up, and the AEC industry's proposal process is no different. Incorporate a "Pull Apart" right after submitting a proposal to make all future games easier.

Smartphone technology has made photography accessible and increasingly sophisticated, but this convenient option can still shine all the more with quality apps and accessories. Look into them to see how they can help you.

Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.

Christine Coutts, Regional Pursuit Manager at Psomas is a strategic thinker whose long-term strategies mark the method of a successful marketer in the AEC industry.

Marketing for social media is a task of multiple sports and multiple courts—from keeping it brief and witty for X fka Twitter to creating engaging graphics and slides for Instagram.

Every AEC firm deserves a streamlined, efficient system to manage and update marketing materials.

Consider your website to be the digital stadium of your public relations strategy, a venue where the firm's presentation interacts with clients, partners, and the community.

Photographing the team allows viewers to see company culture, teamwork in action, and more.

Websites and social media go hand in hand, complementing each other's content and traffic. Integrating the two together is optimized marketing.