Help your staff reach new heights
Arming your staff with the right tools is the key for mutual success. Training is a crucial element in that formula and will keep your overall plan on target.
Successful firms invest in their staff by providing training in a variety of topics to build a strong marketing mentality. MARKETLINK can provide training for marketing, business development, management and technical staff needs to increase their individual marketing skills.
Training Services
- Evaluation of training needs
- Customized training program for marketing and/or technical staff
- Train the trainer program
WHAT OUR CLIENTS SAY
"I had a last-minute presenter cancellation for a 140-person staff training. I called Keri and we reviewed some topics she could present. Her presentation was amazing! To be able to pull that off with such short notice is nothing short of incredible, and we are so thankful. I’ve had several of our younger engineers comment that they appreciated it and will be thinking differently about the topic."
- Lori Haglund | Marketing Director, VBFA
“Michael Baker International was shortlisted on a strategic opportunity. Our team turned to an industry veteran MARKETLINK to help prepare for the interview. Keri made herself immediately available on short notice and provided valuable feedback for our team. She helped coach at both a personal and team level. Her guidance helped focus our team’s message and contributed to a critical win. We greatly appreciate her contributions and will look for the next opportunity to leverage her experience.”
- Jake Watson, PE, SE | (formerly with) Michael Baker International
“Stephanie conducted an informative Professional Development training session for members of the AIA Central Valley chapter. She taught us specific skills to consider in how we present to our clients. Using Legos to create our own buildings, we practiced those skills by ‘selling’ our designs to an audience. It was a fun and worthwhile presentation.”
- Cody Carpino, AIA | Principal, Williams + Paddon Architects and Planners
"Our management team hired MARKETLINK to prepare a seller/doer training session for our technical and management team on appropriate business development techniques. The 2-part series was tailored to our team’s specific needs and included interactive training and work sessions. The workbook was helpful to use after the session as a resource for our team. We appreciate the industry knowledge provided by the MARKETLINK team and the time it took to customize our training series."
Lisa Simons | Marketing and Business Development, VBFA
TRAINING & COACHING SERVICES
In addition to customized services, seminars can be provided on a variety of topics and are tailored to meet the needs of the staff. Topics have included:
- Achieving a Higher Win Rate
- Becoming an Effective Marketer
- Become Your Firm's Marketing Leader: Useful Training Sessions to Increase Collaboration in Your Firm
- Business Development Strategies for the 21st Century
- Client Relations
- Cross-Selling Your Firm's Services
- Developing a Winning Awards Program
- Developing Results Producing Proposal and Presentation Strategies
- Elements of a Marketing Strategy
- Entering New Markets, Providing New Services
- Effective Use of Information Technology
- Gathering Intelligence on the Competition
- Knowledge is Power - Understanding the Competition
- Leveraging Client Relationships: How to Ask, Accept and Act Upon Client Feedback
- Marketing 101 – The Basics
- Marketing Bootcamp
- Marketing Coordinator Training
- Marketing in an Economic Downturn
- Marketing Materials Development and Organization
- Marketing Materials Organization
- Marketing Online
- Marketing Plans: How to Measure Their Success
- Marketing Strategy I - Creating Your Marketing Plan
- Marketing Strategy II - Implementing Your Marketing Plan for Maximum Results
- Marketing Your Next Project While Billing Your Current One
- New Business Development
- Presentation Strategy and Preparation
- Proposal Strategy and Preparation
- Public Relations as a Tactic to Winning Work
- Public Relations Plan Development and Implementation
- The Importance of Technical Staff's Participation in Marketing
- Turning Pursuits into Realities
- Understanding Client Needs to Win Jobs
- Winning Sales Techniques