Training & Coaching

Help your staff reach new heights

Arming your staff with the right tools is the key for mutual success. Training is a crucial element in that formula and will keep your overall plan on target.

Successful firms invest in their staff by providing training in a variety of topics to build a strong marketing mentality. MARKETLINK can provide training for marketing, business development, management and technical staff needs to increase their individual marketing skills.

Training Services

  • Evaluation of training needs
  • Customized training program for marketing and/or technical staff
  • Train the trainer program


In addition to customized services, seminars can be provided on a variety of topics and are tailored to meet the needs of the staff. Topics have included:

  • Achieving a Higher Win Rate
  • Becoming an Effective Marketer
  • Become Your Firm's Marketing Leader: Useful Training Sessions to Increase Collaboration in Your Firm
  • Business Development Strategies for the 21st Century
  • Client Relations
  • Cross-Selling Your Firm's Services
  • Developing a Winning Awards Program
  • Developing Results Producing Proposal and Presentation Strategies
  • Elements of a Marketing Strategy
  • Entering New Markets, Providing New Services
  • Effective Use of Information Technology
  • Gathering Intelligence on the Competition
  • Knowledge is Power - Understanding the Competition
  • Leveraging Client Relationships: How to Ask, Accept and Act Upon Client Feedback
  • Marketing 101 – The Basics
  • Marketing Bootcamp
  • Marketing Coordinator Training
  • Marketing in an Economic Downturn
  • Marketing Materials Development and Organization
  • Marketing Materials Organization
  • Marketing Online
  • Marketing Plans: How to Measure Their Success
  • Marketing Strategy I - Creating Your Marketing Plan
  • Marketing Strategy II - Implementing Your Marketing Plan for Maximum Results
  • Marketing Your Next Project While Billing Your Current One
  • New Business Development
  • Presentation Strategy and Preparation
  • Proposal Strategy and Preparation
  • Public Relations as a Tactic to Winning Work
  • Public Relations Plan Development and Implementation
  • The Importance of Technical Staff's Participation in Marketing
  • Turning Pursuits into Realities
  • Understanding Client Needs to Win Jobs
  • Winning Sales Techniques



"MARKETLINK created a customized training program that became the catalyst for CTA University. This program included a series of sessions, workbooks and examinations that were utilized for our personnel. I found value in MARKETLINK educating me on how to conduct the sessions myself, which ultimately gave me the flexibility necessary to meet the needs of each office."
- Tim Thomas, formerly with CTA Group, Inc.


Our Clients

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Our Clients

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