Training & Coaching

Help your staff reach new heights

Arming your staff with the right tools is the key for mutual success. Training is a crucial element in that formula and will keep your overall plan on target.

Successful firms invest in their staff by providing training in a variety of topics to build a strong marketing mentality. MARKETLINK can provide training for marketing, business development, management and technical staff needs to increase their individual marketing skills.

Training Services

  • Evaluation of training needs
  • Customized training program for marketing and/or technical staff
  • Train the trainer program




"MARKETLINK has assisted Curtis Miner Architecture in creating a marketing mentality within our firm. With their guidance in marketing, business development, client relations, strategic planning and firm-wide training, we have involved and trained our professionals in marketing at all levels. MARKETLINK helped our entire team realize how their individual involvement in marketing makes a difference."
- Jane Healy, Marketing Assistant, Curtis Miner Architecture


“Michael Baker International was shortlisted on a strategic opportunity. Our team turned to an industry veteran MARKETLINK to help prepare for the interview. Keri made herself immediately available on short notice and provided valuable feedback for our team. She helped coach at both a personal and team level. Her guidance helped focus our team’s message and contributed to a critical win. We greatly appreciate her contributions and will look for the next opportunity to leverage her experience.”
- Jake Watson, P.E., S.E., Michael Baker International


“Stephanie conducted an informative Professional Development training session for members of the AIA Central Valley chapter. She taught us specific skills to consider in how we present to our clients. Using Legos to create our own buildings, we practiced those skills by ‘selling’ our designs to an audience. It was a fun and worthwhile presentation.”
- Cody Carpino, AIA, Principal, Williams + Paddon Architects and Planners


"MARKETLINK created a customized training program that became the catalyst for CTA University. This program included a series of sessions, workbooks and examinations that were utilized for our personnel. I found value in MARKETLINK educating me on how to conduct the sessions myself, which ultimately gave me the flexibility necessary to meet the needs of each office."
- Tim Thomas, formerly with CTA Group, Inc.



In addition to customized services, seminars can be provided on a variety of topics and are tailored to meet the needs of the staff. Topics have included:

  • Achieving a Higher Win Rate
  • Becoming an Effective Marketer
  • Become Your Firm's Marketing Leader: Useful Training Sessions to Increase Collaboration in Your Firm
  • Business Development Strategies for the 21st Century
  • Client Relations
  • Cross-Selling Your Firm's Services
  • Developing a Winning Awards Program
  • Developing Results Producing Proposal and Presentation Strategies
  • Elements of a Marketing Strategy
  • Entering New Markets, Providing New Services
  • Effective Use of Information Technology
  • Gathering Intelligence on the Competition
  • Knowledge is Power - Understanding the Competition
  • Leveraging Client Relationships: How to Ask, Accept and Act Upon Client Feedback
  • Marketing 101 – The Basics
  • Marketing Bootcamp
  • Marketing Coordinator Training
  • Marketing in an Economic Downturn
  • Marketing Materials Development and Organization
  • Marketing Materials Organization
  • Marketing Online
  • Marketing Plans: How to Measure Their Success
  • Marketing Strategy I - Creating Your Marketing Plan
  • Marketing Strategy II - Implementing Your Marketing Plan for Maximum Results
  • Marketing Your Next Project While Billing Your Current One
  • New Business Development
  • Presentation Strategy and Preparation
  • Proposal Strategy and Preparation
  • Public Relations as a Tactic to Winning Work
  • Public Relations Plan Development and Implementation
  • The Importance of Technical Staff's Participation in Marketing
  • Turning Pursuits into Realities
  • Understanding Client Needs to Win Jobs
  • Winning Sales Techniques


Our Clients

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