Technical professionals allow for marketing to really tackle the reception of each project by providing the detailed challenges, solutions, and benefits—simple, but tried and true.
Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.
Design and construction are complex, multi-phased processes with constant particularities and jargon. Brush up and fact check your understanding.
Finance, human resource, management, and operations leaders are all major factors of a smooth marketing campaign. Understanding their roles in marketing objectives allows for firm-wide, ALL IN marketing to work on another level.
Stephanie Ray, Corporate Director of Marketing for Sunrise Engineering, provides in-depth answers to our marketing questions and outlines a thorough process to strengthen her firm through marketing support and initiatives.
Through storytelling, presentations make an impact; through constructive meetings, support, and go-getter preparation, the presentation story will be seamless.
Whether it's creating a presentation or presenting at the interview itself, it's helpful to know some basic terms and smooth out the wrinkles.
Know your options! The presentation world comes with a robust number of applications and resources available to make your proposal interview shine. Create a promising physical presenation, and your proposal will shine.
As the experts who will work on the project first-hand, technical professionals are ideal candidates for proposal presenters. After a few tips and lots of rehearsal, stand with skill and confidence in front of the selection committee.
Even firm principals have something to learn with presentation preparation! Keep on the lookout for talented individuals, bring outside voices in, and create the support systems needed for your presenters to succeed.
ALL IN: Four Ways to Involve Your Entire Firm in Successful AEC Interview Preparation
Aug 02 2021 MARKETLINKWhile presentations are only given by one person, the entire firm can and should be involved in both the prep and training. This benefits everyone—not just the presenter.
Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.
Eric Stratford, Director of Business Development & Preconstruction Services at R&O Construction, shares his experience in working as a team with leadership, business, and marketing to create a cohesive and supportive approach to the firm's marketing development.
Though it's important to write proposals so almost anyone can understand, RFPs may not do us that same kindness. Brush up on a few terms to make sure they're not unfamiliar!
Knowing what's needed in a proposal then breaking the process down into bite-sized steps proves for an easier, cleaner system. Be prepared and work as a tight-knit team to achieve everything you need in a timely manner.
Organization is key with proposal strategies. When the proposal team knows their roles, responsibilities, and deadlines, the rest is much easier to manage.
A proposal is nothing without prepared technical professionals, but preparedness takes a lot of legwork before even the RFP drops. Positioning in advance puts proposals at an advantage throughout the entire process.
Successful proposals begin with clarity at the top. AEC Principals decide who among their staff does what, when more training is needed, and whether it is necessary to step in to provide support.
Preparing for and executing a proposal takes an especially involved brand of teamwork. The firm being All In for this process is critical to successful proposals and business as a whole.
With electronics being such an integral part of life and work in this era, it is critical to establish boundaries and standards for ourselves when it comes to etiquette. Our phones are the biggest culprits, so tackle that pesky multipurpose tool first so that you know what is polte as you interact with clients and coworkers.
For sites like Instagram, the learning curve is tight for creating and curating our most appealing images. We have seven apps for our AEC marketers to make finding your feet easier—specifically for stories, but you'll find that they help with the entire process!
One of the steepest learning curves in the social media sphere is the jargon particular to each platform. Some networks share terms—others have their own. Brush up on them or learn more!
As marketing coordinators, know that projects are not the only content to elevate your firm and extend their influence. Likewise, marketing should not be a mere copy-paste between social media platforms. Know and understand the diverse range of possibilities open to you in order to make sure your time in social media marketing is well spent.
LEAD: Plan for Balance in Diversity and Consistency for your Social Media Content
Jun 08 2021 MARKETLINKSocial media marketing needs a balance of diversity and consistency to be at its most effective—that means new content within a reliable plan and system. Consider both the big picture and the minutia to create social media feeds that your followers can rely on.
One of the most challenging demands in marketing is maintaining authenticity, but it is an easier problem to solve than it seems. The sheer number of experts behind every firm in the AEC industry makes achieving authenticity a cinch—so long as technical professionals take a step out.
A visible expert is a professional with high marketplace visibility and a reputation for expertise. In this day and age, social media will bring you there.
Everyone at the firm should be involved when it comes to creating and engaging with content in the social media sphere—everyone has a role, whether that's creating a vision or sharing posts within their personal networks.
Patricia Cantley, Regional Marketing Director of Brown and Caldwell, describes her experience at her job and explains what steps she has found are necessary for marketing success in the industry.
Cynthia Re’Mine, Marketing Director for Reaveley Engineers, provides concrete advice and objectives in response to our questions on her marketing success. From establishing marketing as a serious and fruitful commitment early on to her practices in getting the right people on board, there's wisdom to be found in her informed answers.
Is there still some web tech jargon going over your head? Brush up on four major terms you'll encounter while ensuring the success of your website.
EXECUTE: A Marketing Coordinator’s Role in Keeping Your AEC Website Relevant
May 04 2021 Keri Hammond, FSMPS, CPSMEven when your newly developed website is considered “complete,” it still requires attention. Marketing Coordinators, you are a crucial team partner in guaranteeing the continued effectiveness of your website. Adding website optimization to your task list is essential.
ENGAGE: The Role of Technical Staff in Creating a Lead-Generating Website
May 03 2021 Keri Hammond, FSMPS, CPSMWhen creating a lead-generating website, technical staff are crucial for creating quality content that appeals to potential visitors and draws them in. Technical staff are the ones who create appealing educational libraries for everyone and anyone to learn more about both the firm and the business, and it's expertise that keeps clients coming back for more.
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