Strategic Marketing and Planning

Plan your route to success

"If you don't know where you are going, any road will get you there."
- Lewis Carroll


At MARKETLINK, we don’t believe the ends justify the means. Our strategic planning process blends the marketing creativity of your team with your leadership’s vision to create a long-term plan that achieves goals efficiently and effectively. Our approach includes asking the right questions that will help you follow the best road to success—increasing your bottom line in the process.

Strategic Planning Services

  • Strategic plan development and facilitation
  • New market identification and entrance strategy
  • Marketing plan development and implementation
  • Marketing budget development
  • Marketing cost analysis
  • Marketing program evaluation
  • Project positioning strategy
  • Retreat facilitation
  • Strategic alliance development and management


"I have had the opportunity to work with Keri as a colleague and as a marketing consultant. Our most recent engagement resulted in a strategic and comprehensive five-year marketing plan for NWL Architects. Keri’s review of our existing marketing program which included firm leadership interviews was very valuable.  The final result helped us reorganize the focus of our marketing and business development efforts and was documented with objectives, tasks, assignments, due dates and evaluation metrics.  Keri’s industry knowledge and guidance helped us be proactive in our marketing and business development efforts for the future."
Chris Lund, AIA, NCARB | President, NWL Architects


“Seven years ago, CMA was trying to navigate marketing on their own and not achieving their maximum marketing potential. I was acting as a marketing director without knowing what that really meant. Working with MARKETLINK was an eye-opening experience. They educated us about marketing for professional services and guided us through developing a succinct business and marketing strategy. The result was an empowering marketing plan that gave our firm definition, meaning, and direction in every aspect of our marketing and business development efforts.”
Gerrit Timmerman, AIA | Principal, Curtis Miner Architecture


“Through MARKETLINK’s strategic planning process, FOCUS identified goal tracking and execution as key elements to ensure we meet our strategic initiatives. By restructuring our responsibilities, our firm’s management has mentored department managers to provide client relations and business development efforts tailored to their client’s needs. In turn, department committees are assisting in more day-to-day initiatives with the goal of elevating the firm’s future leaders. The entire company now is more involved and understands the benefits of marketing.”
– Ron Paul, PE | General Manager, Focus Engineering & Surveying


"Our long-term relationship with MARKETLINK began during a change of ownership in the company several years ago. We wanted a fresh approach to our marketing, and MARKETLINK suggested a strategic planning process beginning with client surveys to help us determine what we were doing well and what we could be doing better. Through the strategic process, they helped us pursue specific new market sectors and expand our geographic reach. As our on-call marketing team, they continue to provide guidance and insight."
- Tim G. Watson, PE, SE, PLS | President / Principal, Watson Engineering Inc.

Our Clients

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