Seeing a public agency's budget information is one major step forward in positioning for RFPs, and it's well worth the effort to obtain them.

This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.

Airtable is a platform optimized for organization and collaboration. We use it, and we recommend it.

Marketing Coordinators' highest priority is the internal and technical staff at their firm. Learn what to focus on in order to address their needs.

Know your options! The presentation world comes with a robust number of applications and resources available to make your proposal interview shine. Create a promising physical presenation, and your proposal will shine.

Knowing what's needed in a proposal then breaking the process down into bite-sized steps proves for an easier, cleaner system. Be prepared and work as a tight-knit team to achieve everything you need in a timely manner.

Hashtags are best known for the way they "trend," but their organizing function makes them an essential component of social media to understand. Done properly, they can bring any post to an interested party's attention.

For sites like Instagram, the learning curve is tight for creating and curating our most appealing images. We have seven apps for our AEC marketers to make finding your feet easier—specifically for stories, but you'll find that they help with the entire process!

As marketing coordinators, know that projects are not the only content to elevate your firm and extend their influence. Likewise, marketing should not be a mere copy-paste between social media platforms. Know and understand the diverse range of possibilities open to you in order to make sure your time in social media marketing is well spent.

Even when your newly developed website is considered “complete,” it still requires attention. Marketing Coordinators, you are a crucial team partner in guaranteeing the continued effectiveness of your website. Adding website optimization to your task list is essential.

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