An organized and efficient Customer Relationship Management system is essential, and Airtable is one of our favorite tools to use.

A firm that has been publishing articles for some time has a unique tool that others likely don't: recycling articles. Just like recycling water bottles, this is a good thing.

Proposals are such a major effort that by the time they're over, it's easier just to stash the documents away. Having a proper closeout process, however, assists greatly with your next proposals' success.

Organization has a reputation that precedes it: while achieving it can be a drag, its benefits are indisputable. A money-saver, time-saver, and sanity-saver, the time to organize your assets is always now.

Infographics are useful in the AEC industry because they enable marketers to communicate ideas quickly and effectively. Visuals can help highlight key points and important data in a way that is easily identifiable. This approach can be especially useful in technical fields like ours when selection committees are reviewing multiple submissions and you want them to remember your most important data.

Marketing coordinators play important roles in a firm's marketing plan. A lot depends on the approach, method, and consistent communication. We provide seven recommendations to expand your knowledge and become an invaluable member of your marketing team.

There are three groups of contributors that are critical to aligning any firm’s vision, and we have three corresponding guidances for those contributors.