Proposal Strategy & Development

Strategies that assist in your next project win

We often think to develop our company’s marketing strategy or a business development strategy, but with the onslaught of RFP’s, it can be easy to overlook developing a specific proposal strategy.


To go after that special project win, your typical approach and boilerplate material won’t do. MARKETLINK can assist you in formulating a defined proposal strategy that includes developing a strategic team, positioning before the submittal, developing a proposal theme that sets you apart and communicates your differences, and then carry that into a successful project interview.

Proposal Strategy Services

  • Proposal/Project Positioning
  • Proposal Strategy and Review
  • Proposal Production and Graphic Enhancements
  • Proposal Strategy, Development and Coaching
  • Teaming Research and Coordination



"We appreciated the tailored proposal strategy and review services provided by MARKETLINK on a recent project pursuit. They were knowledgeable about our target client and provided advice on specific strategies for our pursuit. This insight, combined with their industry knowledge, local contacts, and understanding of the client’s needs, was helpful in delivering a proposal that represented our approach. We are grateful for Keri Hammond and her contribution to our efforts.”
– John A. Cowan, DBIA | Operations Manager, Rocky Mountain Region/Utah Area Office | Hensel Phelps"


"The team at MARKETLINK is outstanding! Keri, Jane, and Marianne provide excellent guidance, assistance, and service to help successfully navigate multiple project proposals. The dedication of MARKETLINK is second to none. I sincerely appreciate all their help to improve our overall marketing processes and programs."
Jeff Scheid, S+B James Construction


"We are pleased to endorse Keri Hammond and the talented MARKETLINK team for their excellent work and commitment to client satisfaction. Their expertise and dedication have significantly contributed to enhancing our marketing program at Kenny Seng Construction. With an impressive 100% win rate for our proposals, they have consistently demonstrated their skill in strategy development, creating compelling content, captivating graphics, and effective proposal templates. We have also benefited from their support and AEC industry expertise in areas such as website content, strategy, and server organization, which have been greatly appreciated. Their responsiveness to our needs has been exceptional. We sincerely appreciate their contributions to our success in the AEC industry."
Tyler Shepherd | Project Manager, Kenny Seng Construction


"Keri and the MARKETLINK team have been integral in our proposal development over the past several years. MARKETLINK is our first call when we have an RFP that comes to our attention, especially our detail-oriented, technical, federal government submittals. They have developed templates for two of our corporate entities. These templates have helped us to organize our information and we have heard that our submittals stand out when compared to our competitors. They understand how to read the RFP, track addendums, incorporate and communicate with our subcontractors and consultants. They always remind us to focus on strategy. We could not submit our proposals without their assistance and guidance."
– Dea Thayn | President, Soldier Ridge Construction


“We have utilized MARKETLINK’s services for a handful of proposals and the investment has been well worth it. They have facilitated the preparation and compilation of our proposals, as well as the submittal and follow up to ensure that the documents were received and processed. MARKETLINK has been integral in our team’s ability to pursue selected RFP’s. They are a pleasure to work with.”
– Julia Oberhoff | Principal, Landscape Architecture, TEN OVER STUDIO


"We want to once again thank you for your help with our proposal. With your help we actually scored the highest of all the contractors that were awarded. Your team is awesome and we appreciate your patience and diligence."
Jim Redmond | President, XCEL General Contracting, Inc.


"Having a resource like MARKETLINK to help us with our marketing and business development efforts has been a fantastic asset to the firm. They have helped us in the preparation of several RFQ responses, and once short-listed, they have assisted us in the preparation process for our interview with the Owner."
Bruce Fallon, WPA Architecture


"MARKETLINK has been an integral part of our proposal process. Stephanie helps us to think strategically in our approach to addressing the client’s requests and assists us when needed in writing and editing to ensure it’s a sellable document. We appreciate her outside perspective!"
Sharlett O’Connor, Williams + Paddon


"MARKETLINK helped us get our pre-proposal tasks accomplished and assisted us in streamlining our proposal process. They have guided us in targeting our efforts and provided support in our pursuit of on-call consulting lists and individual proposals, all of which has grown our business."
Tim G. Watson, PE, SE, PLS, President / Principal, Watson Engineering Inc.

Our Clients

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18