Proposal Strategy & Development

Strategies that assist in your next project win

We often think to develop our company’s marketing strategy or a business development strategy, but with the onslaught of RFP’s, it can be easy to overlook developing a specific proposal strategy.


To go after that special project win, your typical approach and boilerplate material won’t do. MARKETLINK can assist you in formulating a defined proposal strategy that includes developing a strategic team, positioning before the submittal, developing a proposal theme that sets you apart and communicates your differences, and then carry that into a successful project interview.

Proposal Strategy Services

  • Proposal/Project Positioning
  • Proposal Strategy and Review
  • Proposal Production and Graphic Enhancements
  • Proposal Strategy, Development and Coaching
  • Teaming Research and Coordination



"Having a resource like MARKETLINK to help us with our marketing and business development efforts has been a fantastic asset to the firm. They have helped us in the preparation of several RFQ responses, and once short-listed, they have assisted us in the preparation process for our interview with the Owner."
- Bruce Fallon, WPA Architecture


"MARKETLINK has been an integral part of our proposal process. Stephanie helps us to think strategically in our approach to addressing the client’s requests and assists us when needed in writing and editing to ensure it’s a sellable document. We appreciate her outside perspective!"
- Sharlett O’Connor Williams + Paddon


"MARKETLINK helped us get our pre-proposal tasks accomplished and assisted us in streamlining our proposal process. They have guided us in targeting our efforts and provided support in our pursuit of on-call consulting lists and individual proposals, all of which has grown our business."
- Tim G. Watson, PE, SE, PLS, President / Principal, Watson Engineering Inc.

Our Clients

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