An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.
Technical professionals have important roles at the strategic marketing table, lending invaluable insights into future plans that make them far more actionable and realistic.
Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.
Seeing a public agency's budget information is one major step forward in positioning for RFPs, and it's well worth the effort to obtain them.
Market research techniques—like conducting a feasibility study—can make a world of difference in ensuring future decisions for the firm are not just meditated, but based on real information.
This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.
Who knew market research might need some research on the front end just to grasp the jargon? We did, and we can help for anyone who needs it.
Journey mapping allows for a comprehensive view of client interaction with the firm, and using the technique opens up avenues for an informed approach to market research. In other words, it can be invaluable.
Traditional planning sessions typically begin with previous years’ plans and budgets as a benchmark, but with the unpredictability of the past few years, should we rely on that information?Absolutely not! Getting your entire firm involved in market research is the key to planning for unpredictability.
Marketing coordinators, you are critical to the public relations process. From researching the best tactics to creating a schedule of events and action items and finally implementing the tactics, you'll be involved every step of the way.
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