Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.
Jade Donaghy's goal as a graphic designer? To create something visually appealing that still communicates an idea, a service, or a product, while focusing on brand recognition. “It’s art, but with a commercial purpose.”
Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.
A little secret about Special Event Planner Kareen Abarca: She was the winner of her fourth-grade spelling bee. Her word? Accommodating. Go figure she would be in the event planning scene, helping all involved to feel welcome.
It seems intangible among the 47 unread emails and strewn papers on your desk, but it’s a lot of the reason your business exists and keeps going: Networking. Referrals can make up to 80%-90% of new business revenues – so, it’s all about relationships. Just being great at your job isn’t enough. Developing a strong and powerful network is key to maintaining and cultivating new business and clients.
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