Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.
Jade Donaghy's goal as a graphic designer? To create something visually appealing that still communicates an idea, a service, or a product, while focusing on brand recognition. “It’s art, but with a commercial purpose.”
Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.
A little secret about Special Event Planner Kareen Abarca: She was the winner of her fourth-grade spelling bee. Her word? Accommodating. Go figure she would be in the event planning scene, helping all involved to feel welcome.
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