In AEC marketing, we're always wanting for more time—more time to get more in-depth, connect with clients, cast a net—and using AI can give us that.
"Personal brand" can seem like a big couple of words and a lot of commitment, but putting some thought into your everyday actions is all you need to start.
Did you know you can customize GPTs to your firm? With some organization and a little time, you can curate a GPT that eases your marketing workload. Want to dig deeper? Download our full guide inside the article.
Meet Mary DeMann, Resolut's Director of Marketing Commissioning and Sustainability! She builds her marketing success on a foundation of strong relationships and connection.
Connect your strengths with your firm's purpose to help build your professional identity and support your future development.
Feedback can be a tough one, but in the AEC industry, leveraging client surveys and acting on them can bring your firm incredible success. Learn how to do client surveys in this month's HUDDLE!
Search engine optimization is a complex system, but with few exceptions, any step forward is a step up. Explore the stepping stones ahead of you that will ensure that your content is seen and accessible.
Marketing teams and technical professionals work together to create compelling project stories—making sure technical professionals feel confident in their part of the process is a big step toward success.
Step up to the last of Marketing Madness brackets and see who wins the championship—in-house marketing teams or outsourced experts!
Which scores more for an AEC team—blogging or speaking opportunities? Learn their strengths and how to use them to your advantage with this thought leadership showdown!
Meet Melody Stong, a business development professional at VO Brothers Mechanical! Collaboration, connection, and opportunity is the name of her game, and she's a strong player.
Hall of Fame: University of Utah Impact & Prosperity Epicenter | Salt Lake City, Utah
Feb 12 2025 MARKETLINKEnvision Engineering served as the electrical engineering consultant on the design team for the David Eccles School of Business's Impact and Prosperity Epicenter in Salt Lake City, Utah! This is a groundbreaking and transformative project built to be a living-learning space for undergraduate and graduate business students, combining both housing and education in one.
Blogs are strategic platforms and marketing tools to establish a foundation of brand, audience connection, and industry leadership.
MARKETLINK's Jane Healy is a lifelong AEC pro whose role in our work imbues the AEC industry with versatility, dedication, and creativity. Come learn more about her!
WPA designed the new Utah Community Credit Union office on Freedom Boulevard in Provo, Utah, enhancing visibility, brand identity, and accessibility.
Serve clients "Service Pie," a structured, intentional approach that strengthens client relationships for lasting positive impact.
Leadership League: 8 Tips for Conducting Effective Online AEC Marketing Training
Dec 10 2024 MARKETLINKOnline training sessions are key to building up AEC teams in confidence, performance, and more, but they're more than just relaying information via camera. There are tools that can make it a positive and lasting training for all involved.
Just as a sports team wouldn’t step onto the field without a carefully crafted playbook, your firm shouldn’t enter the new year without a strategic marketing plan—your “game plan.” Enter 2025 with a secure view of what's up ahead and what you want from your new year.
With Eckman as contractor, the Raceway Commerce Center is an industrial park offering new Class A warehouses, which feature spec offices, tilt-up construction, and a 220-foot truck court.
Brooke Eppa, Marketing Manager for Spectrum Engineers, approaches her work with flexibility and energy—all while committing herself to the industry as a whole and offering her skills across the AEC community.
Engineered and fabricated by EXTECH, the Ohio State Energy Advancement and Innovation Center is reaching its one-year anniversary of completion. A $49 million project, its 64,000 SF serves as a beacon for discovering and refining the next generation of smart energy systems, renewable energy, and green mobility solutions.
Leadership League: How the 12-Contact Plan Strengthens AEC Client Relationships
Oct 15 2024 MARKETLINKLearn about the 12-Contact Plan, a mix of indirect and direct marketing techniques that establishes consistency and care in client engagement.
The mark of a successful firm is written in their commitment to "clientship," a value of being proactive in client relationships to form long-term connections.
Bruce Fallon, AIA, Architect, Principal, and President at WPA Architecture, centers his business development and marketing approaches on building reliable client relationships, providing exceptional service and care.
Brittney Boyle, Director of Business Development for Utah at Overland Construction, draws upon her background and exceptional dedication to excel in the industry. With a focus on community and teamwork, she achieves much in her role.
Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.
Christine Coutts, Regional Pursuit Manager at Psomas is a strategic thinker whose long-term strategies mark the method of a successful marketer in the AEC industry.
The world-class Multispecies Animal Learning Center at Ohio State University is set to feature a new state-of-the-art design by Wellogy. Set to break ground this year, this new agrarian oasis and showpiece is set to attract and teach 70,000-100,000 visitors annually.
Bryan McCurdy, VP of Marketing, Business Development, and HR—or “All Things People”—at Hughes General Contractors, Inc., inspires passion, commitment, and joy in the AEC industry, encouraging us to dive into our roles and the community with all our heart.
The renovated Buffalo Niagra Convention Center in Buffalo, New York, received a captivating, new LED lightwall from EXTECH/Exterior Technologies, Inc. in October of last year, transforming the heart of the city.
Holin Wilbanks, Business Development for Forge Contractors, fosters collaborative success in the AEC industry with her comprehensive expertise and innovative strategies.
Heather Knighton, Principal of Marketing for MHTN Architects, goes beyond traditional marketing to bridge connections and bring new ideas to the AEC industry.
Vantage Point Project Spotlight: Alpine Credit Union Administration Building | Orem, UT
Oct 15 2023 MARKETLINKThe new Alpine Credit Union Administration Building in Orem, Utah has departed from the organization's traditional architectural style with an inspired design by inForm Architecture.
Who's this? Brad Fullmer, Publisher for Utah Construction & Design Magazine, is a journalist who writes with a true passion for the AEC industry and its people.
Social media is a firm's online social networking system, the crux of content-based marketing programs, and a fantastic play to increase reach and presence for any firm.
Good project approaches are key to successful proposals and, well, it's all in the way you approach them. We've outlined five steps to get you started in the right direction.
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