“Begin with the end in mind” is the simplest way of defining AEC marketing planning. 

We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

True client association involvement is key to rich public relations and successful networking, all tied up in a client-positive bundle.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Put the work in and use your business network to get started on market research. It pays in major dividends.

Photography is a whole other profession and therefore has a deep terminology pool rich with jargon. We're here to help.

Marketing ready means all marketing collateral is ready.

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

You're a technical professional, not a professional photographer, but you've been asked to take project photos anyway. What do you do?

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