How we see life is based upon the unique lenses we all wear. This year, we'll share 11 months of glasses or lenses through which you can view your own professional experience, whether you lead the company, are charting your career path forward, or are entering the industry. 

As 2023 begins, MARKETLINK ushers in our 20th year in business. This year, we will be looking back at everything we've learned that has brought us to this point.

From PD and SD phases to CSI master formats, design phase terminology gets pretty particular in the AEC industry. It's worth a refresher.

Press events distribute information to official sources in a live setting, opening up opportunities to elaborate, distribute press kits, and more.

Press releases communicate official information on events, projects, and other important firm information to the public.

What can we learn from Santa and his world-renown training and coaching capabilities? Stephanie Craft, MBA, interviews Old St. Nick to gain some insights.

It's worth it to slow down and revisit the most basic terms, even when we know them well. Recentering ourselves serves to our benefit.

Early in 2021, Jacobsen finished their beautiful modern headquarters near the Salt Lake City International Airport.

Trade shows and exhibits allow a firm to market their expertise to a large amount of people all in a single event.

By-line articles both establish expertise and share useful information with its readers.

As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

“Begin with the end in mind” is the simplest way of defining AEC marketing planning. 

We can get caught up in the nitty gritty from time to time—there are so many marketing elements to consider. All in all, though, it's the big picture that matters, and the big picture words reflect that.

Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.

Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

True client association involvement is key to rich public relations and successful networking, all tied up in a client-positive bundle.

Business development terminology is central in communications between technical professionals, owners, and clients about a project.

Put the work in and use your business network to get started on market research. It pays in major dividends.

Factor the AEC industry into marketing and business development and you have a far more complex set of processes than anyone expected.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

"Stuff We All Get," or SWAG, is a major form of branding that goes a long way.

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.

Photography is a whole other profession and therefore has a deep terminology pool rich with jargon. We're here to help.

You're not a professional photographer, but you suddenly have to get the job done. How do you do it correctly?

Hold on—Wait a minute … Oh, we have an important announcement: it's National Punctuation Day! Knowing the purpose of every punctuation mark is crucial; being error-free in writing is the best recommendation.

You're a technical professional, not a professional photographer, but you've been asked to take project photos anyway. What do you do?

Professional photography is a worthy investment, but it's important to have your ducks in a row. Take care of the nuances first.

For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are four tips on how to do just that.

Video is not only an immediate and effective way to connect with viewers, but it is increasingly prioritized and compatible with nearly all forms of social media. Consider video when you look at the tools in your PR toolkit.

95 State at City Creek combines the religious and commercial for a clean and refined building with strong design sensibilities.

Virtual presentations require as much thought on preparedness and body language as physical presentations do—if not more so. Consider the nuances that will drastically improve your reception.

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