As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.

“Begin with the end in mind” is the simplest way of defining AEC marketing planning. 

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.

Do not let your marketing plans go to waste. Set S.M.A.R.T. goals to keep a handle on your plans year-long, ensuring your hard work pays off.

Strategic planning has many particular terms and not all of them are different enough to keep straight easily. Iron out the wrinkles here.

A marketing audit is built to assess all the strengths and weaknesses of your firm over the past year or more, and there is no better time to include everyone in the marketing process. A more thorough assessment, using an ALL IN mentality, means a more thorough improvement.

A firm’s marketing leader is responsible for leading the website development team, and there are many factors to juggle. Simplifying those processes into ten steps will help development progress from a slow walk to a smooth run.

Strategic marketing research is critical in identifying opportunities before they reach the Request for Proposal (RFP) stage. Learn ways to utilize public resources like a capital improvement plan (CIP) to spot trends, discover leads, and develop realistic marketing plans.

When it comes to marketing budgeting, you may think, “Isn’t it easier to just forget that step?” If you do, you’re not alone. But the marketing budget is one of the most important aspects of the overall plan—it assists you in committing to your plan and making it actionable. The good news is, we’ve got some guidelines to use in establishing your firm’s budget without letting it scare you.

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