A marketing audit is built to assess all the strengths and weaknesses of your firm over the past year or more, and there is no better time to include everyone in the marketing process. A more thorough assessment, using an ALL IN mentality, means a more thorough improvement.

A firm’s marketing leader is responsible for leading the website development team, and there are many factors to juggle. Simplifying those processes into ten steps will help development progress from a slow walk to a smooth run.

Strategic marketing research is critical in identifying opportunities before they reach the Request for Proposal (RFP) stage. Learn ways to utilize public resources like a capital improvement plan (CIP) to spot trends, discover leads, and develop realistic marketing plans.

When it comes to marketing budgeting, you may think, “Isn’t it easier to just forget that step?” If you do, you’re not alone. But the marketing budget is one of the most important aspects of the overall plan—it assists you in committing to your plan and making it actionable. The good news is, we’ve got some guidelines to use in establishing your firm’s budget without letting it scare you.

Believe it or not, now is the perfect time to start preparing for your annual strategic planning session. It’s time to reflect on how successful your marketing plan process has been in the past. Did your plan sit on the shelf? Did you structure your marketing plan with the end in mind?

Don’t read this article unless you want to succeed!! 

MARKETLINK Principal Keri Hammond is a party planner of sorts. What Keri plans is how a company can create or shift its strategic vision to achieve goals, exceed revenue expectations, and bring different departments together for the improvement of the whole. It may sound intense, but for her, it is a party.

How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

It’s almost the new year. Many new resolutions will be made. Many firms will be renewing or starting strategic planning for the upcoming year. Did you know that many firms miss the mark on their targets because they continue with their current target markets and clients, simply because it’s what they have done it in the past? Don’t be that firm. Take the time to conduct market research and get headed in the right direction. Before you start down the wrong path, conduct market research that can help you determine whether your target markets will provide an equitable return.

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