In December we are wearing safety glasses, which protect your eyes for continued clarity.

In November we are wearing bifocal glasses, which help you see how the here and now affects the future.

In the AEC industry, strategic planning is the compass that guides firms toward success.

In October we are wearing far-sighted glasses, which help you see ahead and plan with precision.

Technical professionals set the strategic plan in motion and make it practical and effective, meaning they provide one of the most important roles in planning.

In order to do anything meaningful, you have to know where you are going. That's what strategic plans are, but it's important to know what you're talking about, too.

As firm leader, holding your firm responsible for the tasks and objectives they set through actively and effectively monitoring the budget will help demonstrate the value of the firm’s activities and expenditures.

How can you guide your firm to stay relevant in today’s marketplace? For AEC firms ready to enhance their playbook, plan for marketing to play a more proactive role in business development.

An actionable, measurable, and achievable marketing plan requires several steps and mentalities prior to formation. Otherwise, your hard work may slip through the cracks.