Technical professionals set the strategic plan in motion and make it practical and effective, meaning they provide one of the most important roles in planning.

Achieving both effective time management and strong client relationships can feel like a tall order sometimes for AEC technical staff—breaking it all down helps the combination be within reach.

Infographics are useful in the AEC industry because they enable marketers to communicate ideas quickly and effectively. Visuals can help highlight key points and important data in a way that is easily identifiable. This approach can be especially useful in technical fields like ours when selection committees are reviewing multiple submissions and you want them to remember your most important data.

When done right, newsletters strengthen connections with contacts, establish firms as thought leaders and experts, and help spread important knowledge on the industry as a whole.

Search engine optimization is a complex system, but with few exceptions, any step forward is a step up. Explore the stepping stones ahead of you that will ensure that your content is seen and accessible.

Hashtags were once trendy, and now they're a genuine tool. Tech-savvy firms can use hashtags to boost engagement and increase SEO.

Smallseotools.com is a marketer’s dream tool with all the ways it helps increase readability and online presence—and it’s all free.

As marketing coordinators, know that projects are not the only content to elevate your firm and extend their influence. Likewise, marketing should not be a mere copy-paste between social media platforms. Know and understand the diverse range of possibilities open to you in order to make sure your time in social media marketing is well spent.

Social media marketing needs a balance of diversity and consistency to be at its most effective—that means new content within a reliable plan and system. Consider both the big picture and the minutia to create social media feeds that your followers can rely on.

One of the most challenging demands in marketing is maintaining authenticity, but it is an easier problem to solve than it seems. The sheer number of experts behind every firm in the AEC industry makes achieving authenticity a cinch—so long as technical professionals take a step out.