Organization is a top-down priority, starting with example and commitment. An organized system benefits everyone, but for the marketing department in particular, it is crucial.
Even firm principals have something to learn with presentation preparation! Keep on the lookout for talented individuals, bring outside voices in, and create the support systems needed for your presenters to succeed.
Successful proposals begin with clarity at the top. AEC Principals decide who among their staff does what, when more training is needed, and whether it is necessary to step in to provide support.
A visible expert is a professional with high marketplace visibility and a reputation for expertise. In this day and age, social media will bring you there.
Branding envelops every aspect of running a company, and it is essential to understand what it is and how to control it. In order to have a successful brand, you have to consider more than just aesthetics, so what is it? Where do you have to consider branding and when is it relevant?
Do you know what clients and potential clients think of your firm? Does it match what you believe is true about your firm? Because “perception is reality,” it’s important that you make the effort to understand the perception of your firm within your industry and market sectors.
We have learned over the years there are 15 solid reasons clients leave firms they’ve built long-term working relationships with. Does your firm have a culture of client service to mitigate this?
Strategic marketing research is critical in identifying opportunities before they reach the Request for Proposal (RFP) stage. Learn ways to utilize public resources like a capital improvement plan (CIP) to spot trends, discover leads, and develop realistic marketing plans.
When it comes to marketing budgeting, you may think, “Isn’t it easier to just forget that step?” If you do, you’re not alone. But the marketing budget is one of the most important aspects of the overall plan—it assists you in committing to your plan and making it actionable. The good news is, we’ve got some guidelines to use in establishing your firm’s budget without letting it scare you.
Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. From tracking return on investment to benchmarking against industry standards to building credibility within your firm, the benefits are numerous.
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