It's likely you have an online presence—perhaps on Facebook, Instagram, Twitter, or TikTok. So why create (and use!) a LinkedIn account? As an AEC professional, being on LinkedIn is a must.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.

For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are four tips on how to do just that.

An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.

Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.

Technical professionals are in the perfect position to seek mentoring and expand the limits of their expertise. Seek valuable insights that will help your technical toolbox become more robust.

Technical professionals have important roles at the strategic marketing table, lending invaluable insights into future plans that make them far more actionable and realistic.

Rain Making: The Professional’s Guide to Attracting New Clients by Ford Harding is written for anyone who wishes to bring in business, generate leads, and develop relationships that turn into profitable projects. In essence, this book—chock full of resources, research, and technique—is for anyone who wants to hone a marketing mentality, made accessible.

Focusing on client relations while on the job is a form of marketing. Get to know your clients as people, and your one-time project will open doors of opportunity.

This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.

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