It can be daunting for AEC firms to enter this new digital era, but with strong foundations, they can thrive in the competitive and evolving realm of marketing.

Advertisements are a precise PR tool aimed toward a targeted audience. When done correctly, ads can be a valuable and effective tool.

Press releases communicate official information on events, projects, and other important firm information to the public.

Press events distribute information to official sources in a live setting, opening up opportunities to elaborate, distribute press kits, and more.

By-line articles both establish expertise and share useful information with its readers.

Trade shows and exhibits allow a firm to market their expertise to a large amount of people all in a single event.

Industry awards boost your firm's reputation and visibility, leading to future clients who know your mettle. 

Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.

Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.

It's likely you have an online presence—perhaps on Facebook, Instagram, Twitter, or TikTok. So why create (and use!) a LinkedIn account? As an AEC professional, being on LinkedIn is a must.