Everyone benefits from a measurable marketing plan, and now is the time to refine your quantifiable checkpoints or start creating them for steadier results.

By creating and consistently updating your materials, your response process will be streamlined. This will save you time and money in preparing RFP responses and follow-up materials. It will also allow you to spend more time on strategy related to each response. At the close of the year, make sure to take the time to update your marketing collateral.

When it comes to marketing budgeting, you may think, “Isn’t it easier to just forget that step?” If you do, you’re not alone. But the marketing budget is one of the most important aspects of the overall plan—it assists you in committing to your plan and making it actionable. The good news is, we’ve got some guidelines to use in establishing your firm’s budget without letting it scare you.

Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. From tracking return on investment to benchmarking against industry standards to building credibility within your firm, the benefits are numerous.

Believe it or not, now is the perfect time to start preparing for your annual strategic planning session. It’s time to reflect on how successful your marketing plan process has been in the past. Did your plan sit on the shelf? Did you structure your marketing plan with the end in mind?

All Fortune 500 companies create and implement a detailed marketing strategy. Those marketing strategies are not solely composed of ideas that were generated through discussions around the conference room table. Their strategies are created through gathering multitudes of information.

Business Development allows you to explore different avenues for growth that align with your firm’s goals and long-term plans.

A successful marketing department requires the organization of all materials.

Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.

First impressions are critical in taking a prospect to a client. Lasting impressions are critical in keeping clients coming back. Are your social media and website having the desired impact? We've outlined five steps to ensure they do.