A successful marketing department requires the organization of all materials.
Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.
First impressions are critical in taking a prospect to a client. Lasting impressions are critical in keeping clients coming back. Are your social media and website having the desired impact? We've outlined five steps to ensure they do.
When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!
You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.
The secret to staying on top of the many marketing activities that keep an AEC firm successful is making it manageable. Here at MARKETLINK, we like to break marketing categories down by month, and then create bite-size chunks in the form of weekly activities.
With the holiday season behind you, now is the best time to look at your client appreciation program. Consider taking a fresh approach in the new year, streamlining the traditional holiday chaos by planning an alternative time to provide client appreciation and outreach.
MARKETLINK Principal Stephanie Craft is passionate about budgeting - and she wants to share that passion with you. Her four tips may take a bit of effort to implement, but the pay-off is immense.
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