When we speak, people can understand what we’re saying because we change the tone of our voice, raise an eyebrow, or take a pause. For a reader to understand what we’ve written, we need to change our tone. How do we do it? By using punctuation.

In the professional world, bad writing isn’t tolerated. It’s the difference between winning a project and being stuck scrambling for more work.

Working in marketing for the AEC industry, you have undoubtedly been confronted by – or are yourself considered – the grammar police. (You know who you are.) Want to avoid that embarrassing moment when one of your colleagues catches a subject-verb agreement error or a sentence fragment?

In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!

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