Feature articles are detailed and descriptive reports that go beyond the restrictions and deadlines of news articles, allowing the marketing opportunity to give an expansive look on projects, people, partners, or similar.
For any proposal, in order to write a successful strategic approach, you must research, brainstorm, and then brainstorm some more. The writing is the easy part!
The professional world allows little room for errors in writing, but no one can become a better writer from knowing that alone. How do we improve so that we represent our skills in the correct way?
Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.
Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.
When we speak, people can understand what we’re saying because we change the tone of our voice, raise an eyebrow, or take a pause. For a reader to understand what we’ve written, we need to change our tone. How do we do it? By using punctuation.
In the professional world, bad writing isn’t tolerated. It’s the difference between winning a project and being stuck scrambling for more work.
Working in marketing for the AEC industry, you have undoubtedly been confronted by – or are yourself considered – the grammar police. (You know who you are.) Want to avoid that embarrassing moment when one of your colleagues catches a subject-verb agreement error or a sentence fragment?
In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!
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