Amber Craighill, Principal and Marketing Director for BHB Structural, brings both her personal and professional experiences to her roles, creating a balance throughout her work.
Vision-Driven Leaders: How to Use AI Effectively in Writing AEC Proposals
Jul 10 2023 Keri Hammond, FSMPS, CPSMThis new wave of AI is a fantastic opportunity to streamline AEC proposal work, but it is crucial to strike a balance between machine and human. Here's how.
Who's this? Bryce Benson, Marketing Department Manager for FOCUS Engineering, has a keen sense of humor and a passion for his firm that brings the best out in their engineering practice.
Magnify Your Role: Five Steps for Organizing Your AEC Marketing Materials
Jun 21 2023 Julee Attig, CPSMOrganization has a reputation that precedes it: while achieving it can be a drag, its benefits are indisputable. A money-saver, time-saver, and sanity-saver, the time to organize your assets is always now.
Another Point of View: AEC Industry Interview with Kimberly Johnson
May 15 2023 Keri Hammond, FSMPS, CPSMKimberly Johnson, Principal and Marketing Director for Design West Architects, has a thorough and methodical approach to her marketing that marks the success of her firm—and which she has shared with us.
S+B James Construction was contractor and architect for this beautifully designed addition to the existing Coquille Health Clinic on the central Oregon coast.
Tony Herrera and Michelle Hecht, founders of Northern California architecture firm Enso Designs, created their new company in July 2020 and have been growing steadily since.
The new Department of General Services Natural Resources Headquarters in Sacramento marks a major addition to the State of California’s facilities portfolio.
The new Department of General Services Natural Resources Headquarters in Sacramento marks a major addition to the State of California’s facilities portfolio.
Early in 2021, Jacobsen finished their beautiful modern headquarters near the Salt Lake City International Airport.
Our spotlight visits Todd Elayer, SE, Principal/Executive Director of Business Development for Buehler, whose thorough insights and focus on improvement have influenced his firm for the better.
Business development terminology is central in communications between technical professionals, owners, and clients about a project.
Keri Hammond interviews Ron Paul, the founder and General Manager of FOCUS Engineering & Surveying. Ron oversees the development of the FOCUS company culture, the hiring and training of staff, and the goal setting of the firm.
95 State at City Creek combines the religious and commercial for a clean and refined building with strong design sensibilities.
Virtual presentations require as much thought on preparedness and body language as physical presentations do—if not more so. Consider the nuances that will drastically improve your reception.
Wally Hise is senior vice president of federal marketing for HDR Engineering. With more than 35 years of experience, his marketing knowledge and techniques are robust.
LEAD: Mapping Your AEC Project Pursuit Strategies for Proposals
Jul 06 2022 Keri Hammond, FSMPS, CPSMComing up with proposal strategies for an AEC project pursuit is a group effort, but guiding a team to decide on all necessary points can be overwhelming. We have some tactics to help.
Proposal templates not only make the proposal process easier, they provide opportunities to focus on powerful nuances that make your firm's proposal stand out.
All of the most important social media marketing terms are now live, all in one place.
Mariel Attento, Vice President of Client Development for Twining Inc., has maintained an organized and systematic approach to marketing—providing data, various tools, and other strong marketing aspects to drive her company's work forward.
LEAD: The Difference Between Brand Identity and Brand Strategy
Apr 11 2022 Keri Hammond, FSMPS, CPSMAEC industry marketing leaders know how often we're asked to define branding, and it's time to get that on lock, because the answer is? It's everywhere.
Graphic Design is everywhere in an AEC marketer's career, and we've got the steps down to help it go smoothly.
If you're new to graphic design, knowing the jargon is crucial for going the rest of the way. We've got you covered.
“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. Use this quarterly distinction as a reminder to check in.
As an elaborate and multi-year project, the Millsite Dam required exceptional skill to create, which Franson Civil achieved to every extent as designers and management, among other services.
John Diffenderfer, president of Aedis Architects and co-leader of the firm with Thang Do, contributes to Aedis's seven decades of history through his clever and even-keel approaches to marketing.
LEAD: Choose Your Weapons from the AEC Public Relations Arsenal
Mar 07 2022 Keri Hammond, FSMPS, CPSMBe aware of the many weapons available in your public relations arsenal, ready to help make your content creation and dispersal a much easier task in both the long and short term.
Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.
Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.
What I Wish I Had Known: Become an Invaluable AEC Marketing Professional
Dec 07 2021 Keri Hammond, FSMPS, CPSMEmerging professionals who are the first in their marketing corner at their firm can seek mentorship elsewhere, including here.
Five Practical Steps to Launch an ALL IN AEC Marketing Training Program
Dec 06 2021 Keri Hammond, FSMPS, CPSMDo you want a surefire way to get your firm’s ALL-IN marketing training program launched? There are five practical steps that marketing and HR departments can take in adopting, developing, and implementing a long-term, AEC-focused marketing training program.
Santa Claus, CEO of the North Pole, gives answers to our most pressing marketing questions in an exclusive interview.
Originally built in 1965, the IRS Service Center is located on approximately 60 acres and has been extended over the years to include more than 500,000 square feet.
Cory Moore, National President for Big-D Construction, gives his perspective on marketing with an earned confidence, lending insight into the corners of Big-D's ALL IN mentality.
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