Leadership League: 8 Tips for Conducting Effective Online AEC Marketing Training
Dec 10 2024 MARKETLINKOnline training sessions are key to building up AEC teams in confidence, performance, and more, but they're more than just relaying information via camera. There are tools that can make it a positive and lasting training for all involved.
Just as a sports team wouldn’t step onto the field without a carefully crafted playbook, your firm shouldn’t enter the new year without a strategic marketing plan—your “game plan.” Enter 2025 with a secure view of what's up ahead and what you want from your new year.
Marianne Cook Jenks condenses 30+ years of AEC industry experience into eight strategic planning targets. Read more to take a focused lens on your own strategies.
Rigid, long-term projections can stop a firm from flourishing long-term. Here we provide essential strategies that deliver sustainable progress for your AEC firm.
With Eckman as contractor, the Raceway Commerce Center is an industrial park offering new Class A warehouses, which feature spec offices, tilt-up construction, and a 220-foot truck court.
Brave the tricky haunted house that is AEC market research and discover the many treats it has to offer!
Brooke Eppa, Marketing Manager for Spectrum Engineers, approaches her work with flexibility and energy—all while committing herself to the industry as a whole and offering her skills across the AEC community.
Engineered and fabricated by EXTECH, the Ohio State Energy Advancement and Innovation Center is reaching its one-year anniversary of completion. A $49 million project, its 64,000 SF serves as a beacon for discovering and refining the next generation of smart energy systems, renewable energy, and green mobility solutions.
Leadership League: How the 12-Contact Plan Strengthens AEC Client Relationships
Oct 15 2024 MARKETLINKLearn about the 12-Contact Plan, a mix of indirect and direct marketing techniques that establishes consistency and care in client engagement.
The mark of a successful firm is written in their commitment to "clientship," a value of being proactive in client relationships to form long-term connections.
Little does more for public relations than a sponsorship, which networks, supports the industry, and advertises simultaneously.
Joining and getting involved in associations—local, national, or otherwise—is a major public relations tool that assists with networking and educational growth.
Having an official photography session means clear guidelines for the people who will be in them, whether it's for team photography, an event, or otherwise.
Another year, another National Punctuation Day! Whether you're a veteran writer who still trips up on "its" versus "it's" or just need a refresher, it's good to brush up on the basics.
Bruce Fallon, AIA, Architect, Principal, and President at WPA Architecture, centers his business development and marketing approaches on building reliable client relationships, providing exceptional service and care.
Marketing coordinators execute the gameplan—you are the ones who make the plays. Go onto the field with some extra strategies, and you're bound to score.
Contact sheets allow for easier viewing, access, and communication. Make a shot score by staying organized.
Having a concentrated approach to social media presence allows for a firm to maximize their impact on the field.
Establishing expertise as an AEC firm can be easier said than done, but there are specific tools that can give your thought leadership journey a significant leg up. Cali Centurion highlights these useful tools in this Coach's Corner.
This quick & easy guide offers a strategic framework for creating impactful presentations, emphasizing the importance of confidence, a well-structured presentation, engaging storytelling, and mastery of presentation technology.
With presentations, hitting the higher bar makes your performance not only informative but memorable and impactful. Harness a few key skills to leave that impact on your audience with each presentation you give!
Presentations and project pursuits require a knowledge and professionalism best achieved by, well, knowing what you're talking about. Know your terms and what they refer to—brush up in this TEKTOK!
Graphics, hashtags, captions, and variety are key contributors to photography's success on social media—along with knowing exactly how to use them.
Brittney Boyle, Director of Business Development for Utah at Overland Construction, draws upon her background and exceptional dedication to excel in the industry. With a focus on community and teamwork, she achieves much in her role.
Market research empowers individual firms with valuable knowledge and insights to inform future decisions and proposals. In this article, we take a look at GRAMA, the Government Records Access and Management Act in Utah, to give resources and examples of how to find and use government-held information about regulatory landscapes and more. Learn about the playing field in order to execute better gameplans.
Every game has a wrap-up, and the AEC industry's proposal process is no different. Incorporate a "pull apart" right after submitting a proposal to make all future games easier.
Project descriptions are versatile resources for many a marketing necessity, from project spotlights to proposals. Making sure they're written well is a major leg up in AEC marketing.
Smartphone technology has made photography accessible and increasingly sophisticated, but this convenient option can still shine all the more with quality apps and accessories. Look into them to see how they can help you.
Christine Coutts, Regional Pursuit Manager at Psomas is a strategic thinker whose long-term strategies mark the method of a successful marketer in the AEC industry.
Marketing for social media is a task of multiple sports and multiple courts—from keeping it brief and witty for X fka Twitter to creating engaging graphics and slides for Instagram.
Every AEC firm deserves a streamlined, efficient system to manage and update marketing materials.
Websites and social media go hand in hand, complementing each other's content and traffic. Integrating the two together is optimized marketing.
Game Plan: Scoring Big by Integrating Public Relations with Your AEC Firm's Website
May 29 2024 MARKETLINKConsider your website to be the digital stadium of your public relations strategy, a venue where the firm's presentation interacts with clients, partners, and the community.
Photographing the team allows viewers to see company culture, teamwork in action, and more.
A shot list is like a blueprint for photography, giving you a plan and a vision in advance so that your pictures are focused, efficient, and overall easier.
The world-class Multispecies Animal Learning Center at Ohio State University is set to feature a new state-of-the-art design by Wellogy. Set to break ground this year, this new agrarian oasis and showpiece is set to attract and teach 70,000-100,000 visitors annually.
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