As a part of their job, Marketing Coordinators need to consider the many areas where they can assist and enhance their firm’s branded message—from photography to company vehicles. Their work to make sure clients form a brand connection is what makes the firm go 'round.
By creating and consistently updating your materials, your response process will be streamlined. This will save you time and money in preparing RFP responses and follow-up materials. It will also allow you to spend more time on strategy related to each response. At the close of the year, make sure to take the time to update your marketing collateral.
For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are three tips on how to do just that.
Whether you’re new to the industry and just wondering how to get started or you’ve been creating proposals for years and you’re always trying to find “that one write-up you created for that one proposal,” it’s never a bad time to organize your marketing materials!
When we speak, people can understand what we’re saying because we change the tone of our voice, raise an eyebrow, or take a pause. For a reader to understand what we’ve written, we need to change our tone. How do we do it? By using punctuation.
Effective marketing materials will communicate your firm's strengths and advantages, giving support to your technical staff when meeting with clients and in developing capture strategies.
Creating templates for your AEC proposals is very helpful in streamlining your pursuit efforts, and crucial for meeting deadlines. Over the past 30 years, we have learned some valuable lessons in AEC proposal strategy and development. Learn our top six tips for an effective AEC proposal template.
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