This time of year, it’s easy to be a little spooked by market research. But fear not! A SWOT analysis can help to dust off the cobwebs and chase away the dread.

Though punctuation is small, it leaves a big impression. Check up on your grammar habits and make sure you're writing correctly—in this case, specifically with the comma and apostrophe.

This National Tradesperson Day, we are especially grateful for the experts who make AEC weak spots shine. With the AEC industry's dangerous shortage, it's important that we spread the word, too: trades are anexcellent career choice, and we need them.

Less is more! With clean and concise writing, simplicity is achieved. When writing with simplicity, we reach a bigger audience and are easily understood—a boon for everything from proposals to social media.

With electronics being such an integral part of life and work in this era, it is critical to establish boundaries and standards for ourselves when it comes to etiquette. Our phones are the biggest culprits, so tackle that pesky multipurpose tool first so that you know what is polte as you interact with clients and coworkers.

Hashtags are best known for the way they "trend," but their organizing function makes them an essential component of social media to understand. Done properly, they can bring any post to an interested party's attention.

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