Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.
Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.
Find the best day and time for your next AEC team meeting or proposal kickoff! Doodle can be helpful with coordinating your AEC marketing and business development teams, architects, engineers and contractor colleagues. Doodle allows users to schedule meetings seamlessly or choose their favorite options in a group without the back and forth of a group text.
Creating templates for your AEC proposals is very helpful in streamlining your pursuit efforts, and crucial for meeting deadlines. Over the past 30 years, we have learned some valuable lessons in AEC proposal strategy and development. Learn our top six tips for an effective AEC proposal template.
Winning business and building credibility through presentations is no joke. Much like a standup comedian, presenters hoping to show their stuff must prepare wholeheartedly beforehand, know how to best present to their audience, and set the stage with visuals.
In any proposal, the project approach is likely the most important section – it is the place you get to tell the client exactly what you are going to do to make their project a success. In order to write a successful strategic approach, you must research and brainstorm and then brainstorm some more. The writing is the easy part!
Chip Allen specializes in architectural photography, and he understands the importance of high-quality photography to his AEC clients. “In an interview, I want my client’s prospective client to say ‘wow!..... I’d like you to build me an interior or building like this!’”
Your website can’t just be visually compelling, it’s also got to load quickly, scroll seamlessly, and engage the audience with keyword-rich content. How does that happen? Research and expertise.
Social media planning, in conjunction with the company’s overall strategy, ensures that your brand is regularly being communicated to your target audiences.
Sherlock knows that perception is reality. While working on the job with his unsuspecting culprits, he asks six questions to continually investigate his client’s perception of his firm’s service.
The ability to listen, and listen carefully, is a skill that seems to be scarce these days. Conversational “blah blah blah” is so common, there’s a day to commemorate it! April 17th is Blah Blah Blah Day. Defeat the disregard of dialogue with these three tips to improve your listening skills.
Hootsuite is the tool to save you time and energy as you keep your AEC firm engaged with your customers on social media.
AnyList is primarily known for its ease of sharing and organizing grocery lists and recipes, and truth be told that is exactly why we love it. But it is just as easily used for any list you can think of: to-dos, must-see movies, books you want to read ... the (Any)list goes on...
Jade Donaghy's goal as a graphic designer? To create something visually appealing that still communicates an idea, a service, or a product, while focusing on brand recognition. “It’s art, but with a commercial purpose.”
It seems intangible among the 47 unread emails and strewn papers on your desk, but it’s a lot of the reason your business exists and keeps going: Networking. Referrals can make up to 80%-90% of new business revenues—so, it’s all about relationships. Just being great at your job isn’t enough. Developing a strong and powerful network is key to maintaining and cultivating new business and clients.
Effective marketing materials aren't just about how they look. Getting to that final, streamlined product includes many crucial steps. These are our top five.
You already have an online presence on Facebook, Instagram, Twitter, and Snapchat. So why create (and use!) a LinkedIn account? If you are a business professional, being on LinkedIn is a must.
As marketing professionals, we often dedicate hours of our lives to scrolling, sifting, searching, and scrolling again. To what end? Sadly, we’re probably trying to find correct information online about the things we care about. But with Google Alerts, it doesn’t need to be this way.
What is public relations in our industry? PR is often seen as an advertising mechanism, intended for general publicity. While that may be true in other industries, in the AEC industry we view PR as a support tactic to win work and enhance your firm’s image. Ideally, it is an activity that supports and influences your client base to develop a long-term relationship that results in winning work.
Are you afraid to emerge from your winter hibernation unable to contact new prospects? Don’t be afraid. Get ready to feel confident when preparing to contact new prospects!
Defining moments shape our lives and, in the case of Amber Winn, come in the form of books. Although it may be happenstance that she found The Power of Moments by Chip and Dan Heath, she’s grateful that a colleague suggested it for the SMPS Emerging Professionals Group (EPG) book club.
Focus Engineering & Surveying’s company culture embraces and encourages continuing education. Owner Ron Paul selected Extreme Ownership based on its principles and concepts, and the entire company is now reading it together.
“If you want to conquer fear, don’t sit home and think about it. Go out and get busy.” – Dale Carnegie
Principal Keri Hammond, FSMPS, CPSM, applies this quote to the fear professionals have about the most crucial industry task, market research.
At MARKETLINK, we practice the macro to micro approach to business development: Go from high-level to detailed when identifying and implementing business development strategies. And don’t just guess at where you are going, use research to make sure your strategies are on point.
Market Research: Start the New Year Headed in the Right Direction
Dec 30 2018 Keri Hammond, FSMPS, CPSMIt’s almost the new year. Many new resolutions will be made. Many firms will be renewing or starting strategic planning for the upcoming year. Did you know that many firms miss the mark on their targets because they continue with their current target markets and clients, simply because it’s what they have done it in the past? Don’t be that firm. Take the time to conduct market research and get headed in the right direction. Before you start down the wrong path, conduct market research that can help you determine whether your target markets will provide an equitable return.
While “business development” is a common term in our industry, some may view it as jargon taken from an executive MBA program; it may seem overwhelming and incomprehensible to folks who don’t do it every day. But business development specialist Alicia Zimmerman doesn’t see it that way. Her take on business development? It’s a method of forging sincere, long-term relationships, with business success as the positive outcome.
Imagine a software that combines the power of Excel with the convenience and cloud-functionality of Google Sheets. On top of that, this tool effortlessly links data together, making it an indispensable database. That’s Airtable.
Your Marketing Plan: If you have one, chances are your firm has invested hundreds of hours into what will be your roadmap for the upcoming year or two. But did you structure your plan with the end in mind? Did you create a strategy that can be monitored and measured? If not, a few modifications will ensure your firm’s success.
Every year, I call a variety of my clients’ clients to get their input on what impresses them in project interviews and what doesn't. While the Facilities Director of a Community College District in California declined to be interviewed, he did make me an offer I couldn't refuse. Rather than taking his word for it, he invited me to attend their next interview to experience the process myself. What I learned provided great insight into what works (and what doesn't), when your firm decides to participate in a formal interview process for a potential client job.
When I first started in this industry I worked for a large, very well-established civil engineering firm in the Intermountain Region. I was the first marketing person they had ever hired so I was fortunate to be able to set up the department and get their marketing programs put into place. One day I approached my boss, the president of the company, about establishing a Client Relations program to monitor client satisfaction.
Search
Recent Posts
Blog Categories
- AEC Firm Leader Interviews (26)
- AEC Marketing Resources & Tools (38)
- Best of: Business Development (7)
- Best of: Coordinating (9)
- Best of: Firmwide Marketing (14)
- Best of: Leadership (10)
- Best of: Resources (20)
- Best of: Technical Professional Marketing (8)
- Business Development Blueprints (27)
- Client Project Spotlights (31)
- Coordinator Keystones (34)
- Expert Voices (14)
- Fractional Marketing (6)
- Leadership Principles (56)
- Who's Who in the AEC Industry (18)
Popular Tags
Our Clients
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
Copyright © 2025 Marketlink AEC. All Rights Reserved.