Many times, social media and your website are two of the first impressions your clients receive. Do they have the impact you desire?
Pisces, you are known for being amiable, generous, and kind. If you've been feeling confident and ambitious lately, use it as a force for good! Follow in the footsteps of these well-known and inventive AEC Pisces.
One way for firms to gain value and longevity from their marketing and business development staff is by sending them to PRC for professional development. Since the conference is held in the pacific region, it’s not far to travel, and the cost of attending is nominal compared to what other conferences charge for the same kind of information.
When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!
You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.
The secret to staying on top of the many marketing activities that keep an AEC firm successful is making it manageable. Here at MARKETLINK, we like to break marketing categories down by month, and then create bite-size chunks in the form of weekly activities.
Hey you assertive, analytical, independent Aquarians – now is the time to channel your inner Julia Morgan, Thomas Andrews, or Edith Clark. Like these industry forebears, go after what you want. If you’re not sure what you want, take a little time to analyze and figure it out, then go and get it. Don’t hang back!
With the holiday season behind you, now is the best time to look at your client appreciation program. Consider taking a fresh approach in the new year, streamlining the traditional holiday chaos by planning an alternative time to provide client appreciation and outreach.
All you industrious, goal-oriented Capricorns out there – you are perfectly aligned with the holiday season. Now through January 20th focus on family togetherness, revering (or creating!) traditions, and working to get what you want. You are also perfectly aligned with end-of-year goal setting: clarify what you want and come up with a plan to make it reality!
MARKETLINK Principal Stephanie Craft is passionate about budgeting - and she wants to share that passion with you. Her four tips may take a bit of effort to implement, but the pay-off is immense.
Interested in doing something good for the body and soul that doesn’t require running shoes, a gym membership, or scheduling an appointment with a therapist? Try being grateful! Here at MARKETLINK, we’re implementing a 10-day Gratitude Challenge.
In the professional world, bad writing isn’t tolerated. It’s the difference between winning a project and being stuck scrambling for more work.
Copyright © 2019 Marketlink AEC. All Rights Reserved.