How do you approach your annual strategic plan? Many AEC firms use the same tactics they did last year, not considering whether their end goal has changed or what they want to get out of their marketing efforts. We recommend a more methodical, strategic approach.

Loom is a useful tool to help your team communicate, simplify, and document everyday tasks by recording whatever is happening on your screen and sharing it.

Virgos, it's time wrap up the loose ends and complete those projects that need just an extra push toward the finish line.

Working in marketing for the AEC industry, you have undoubtedly been confronted by – or are yourself considered – the grammar police. (You know who you are.) Want to avoid that embarrassing moment when one of your colleagues catches a subject-verb agreement error or a sentence fragment?

Whether you’re creating a marketing department from scratch or the team is growing, you want to make sure you keep systems, materials, and files orderly and accessible. Where do you start? Here are three simple steps to building a solid organization foundation you can build on.

When it comes to shortlist interviews, the Q&A session often has presenters shaking in their boots. It’s been our experience that all the hard questions you’d prefer to avoid are going to be asked. Our advice? Prepare beforehand for the worst so that your experience can turn out for the best.

Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, it’s a straightforward concept critical to the AEC industry: Training and motivating client-contact employees and support staff to work as a team to ensure client satisfaction.

Business leaders who'd like to move from good to great will find inspiration in Jim Collins’ famous book, Good to Great: Why Some Companies Make the Leap... and Others Don't.

Time to emulate some pack leaders—Leos! Between July 23rd and August 23rd, put your whole heart into your work and work relationships.
As a founding Principal of MARKETLINK, Stephanie Craft knew a solid client relationship would give the business the initial footing it needed to thrive. She found it in Architectural International.

Presenting is crucial to gaining business in the AEC world. Take advantage of a captive audience by following these six topics for a successful AEC presentation.

Stop Clowning Around with your AEC Marketing Plan! Review your mid-year marketing goals and steer toward improvements.

Find the best day and time for your next AEC team meeting or proposal kickoff! Doodle can be helpful with coordinating your AEC marketing and business development teams, architects, engineers and contractor colleagues.  Doodle allows users to schedule meetings seamlessly or choose their favorite options in a group without the back and forth of a group text.

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