Everyone needs a planner, and that’s where Capricorns come in. Hardworking and structurally minded, Capricorn determination will make any project not only go smoothly, but go properly.

This holiday season we bring you the apps you never knew you needed. While our selection includes apps just for fun, most are downright helpful and will keep you organized. If you’re prone to keeping too many balls up in the air—we see you, AEC marketers—these apps will help you be a little less stressed.

By creating and consistently updating your materials, your response process will be streamlined. This will save you time and money in preparing RFP responses and follow-up materials. It will also allow you to spend more time on strategy related to each response. At the close of the year, make sure to take the time to update your marketing collateral.

Strategic marketing research is critical in identifying opportunities before they reach the Request for Proposal (RFP) stage. Learn ways to utilize public resources like a capital improvement plan (CIP) to spot trends, discover leads, and develop realistic marketing plans.

Known for being adventurous and getting to the bottom of things, any Sagittarius’s energy is best channeled into brainstorming, problem-solving, and seeking inspiration!

When it comes to marketing budgeting, you may think, “Isn’t it easier to just forget that step?” If you do, you’re not alone. But the marketing budget is one of the most important aspects of the overall plan—it assists you in committing to your plan and making it actionable. The good news is, we’ve got some guidelines to use in establishing your firm’s budget without letting it scare you.

For so many reasons, it’s important to stay on top of your project photography, making and keeping it a priority. Here are three tips on how to do just that.

Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. From tracking return on investment to benchmarking against industry standards to building credibility within your firm, the benefits are numerous.

Scorpios, you are known for your deep intensity and energy—you are magnetic, focused, and bold. As your season comes into transit, we suggest that you harness all that energy and funnel it into your creativity and work.

Believe it or not, now is the perfect time to start preparing for your annual strategic planning session. It’s time to reflect on how successful your marketing plan process has been in the past. Did your plan sit on the shelf? Did you structure your marketing plan with the end in mind?

Whether you’re new to the industry and just wondering how to get started or you’ve been creating proposals for years and you’re always trying to find “that one write-up you created for that one proposal,” it’s never a bad time to organize your marketing materials!

We’ve talked before about the necessity of generating, maintaining and following up on leads. It’s a marketing task that requires daily and ongoing activity to ensure your firm is well-positioned to secure new work. While the internet makes finding project and client leads easier, the amount of information a marketer can find in a manner of seconds can be overwhelming. IMS is a leader in advance notice public leads specifically for architects, engineers, and construction management professionals.

All Fortune 500 companies create and implement a detailed marketing strategy. Those marketing strategies are not solely composed of ideas that were generated through discussions around the conference room table. Their strategies are created through gathering multitudes of information.

Libras, as we begin your season, remember to balance yourselves—play to your strengths while remembering that you don’t have to be everywhere at once.

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