Just as putting a goal on paper increases the chances of it happening, it’s important to assign dollars to those same goals. The benefits are numerous, from tracking return on investment to benchmarking against industry standards to building credibility within your firm.

Scorpios, you are known for your deep intensity and energy—you are magnetic, focused, and bold. As your season comes into transit, we suggest that you harness all that energy and funnel it into your creativity and work.

Believe it or not, now is the perfect time to start preparing for your annual strategic planning session. It’s time to reflect on how successful your marketing plan process has been in the past. Did your plan sit on the shelf? Did you structure your marketing plan with the end in mind?

Whether you’re new to the industry and just wondering how to get started or you’ve been creating proposals for years and you’re always trying to find “that one write-up you created for that one proposal,” it’s never a bad time to organize your marketing materials!

We’ve talked before about the necessity of generating, maintaining and following up on leads. It’s a marketing task that requires daily and ongoing activity to ensure your firm is well-positioned to secure new work. While the internet makes finding project and client leads easier, the amount of information a marketer can find in a manner of seconds can be overwhelming. IMS is a leader in advance notice public leads specifically for architects, engineers, and construction management professionals.

All Fortune 500 companies create and implement a detailed marketing strategy. Those marketing strategies are not solely composed of ideas that were generated through discussions around the conference room table. Their strategies are created through gathering multitudes of information.

Libras, as we begin your season, remember to balance yourselves—play to your strengths while remembering that you don’t have to be everywhere at once.

We got lost in marshmallow-y thoughts this week thinking of Rice Krispie Treats—September 18th is the national day to celebrate them, after all!

When we speak, people can understand what we’re saying because we change the tone of our voice, raise an eyebrow, or take a pause. For a reader to understand what we’ve written, we need to change our tone. How do we do it? By using punctuation.

As we continue to adapt to the new paradigm, we must adjust to the limited ability to meet face to face, while remembering how important this activity is to creating a longstanding relationship. Here are six suggestions for pivoting and making the most of your business development efforts.

“Get To Know Your Customers Day” is celebrated on the third Thursday of January, April, July, and October. While the quarterly distinction is a good one, we propose celebrating them every day.

Market research will guide you in determining where you can market most effectively and efficiently. You can set your sites on the right geographies, client types, and market sectors that will add to your bottom line.

Google My Business or GMB, isn’t just nice, it’s essential for any growing business. A current, optimized, efficient, clean, original GMB listing can instantly build or improve your online reputation. 

Virgos, your strengths are in assessing details and finding the best way they fit, allowing burgeoning change to flow more easily and every process to be smooth and efficient.

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