A proposal is nothing without prepared technical professionals, but preparedness takes a lot of legwork before even the RFP drops. Positioning in advance puts proposals at an advantage throughout the entire process.
One of the most challenging demands in marketing is maintaining authenticity, but it is an easier problem to solve than it seems. The sheer number of experts behind every firm in the AEC industry makes achieving authenticity a cinch—so long as technical professionals take a step out.
When creating a lead-generating website, technical staff are crucial for creating quality content that appeals to potential visitors and draws them in. Technical staff are the ones who create appealing educational libraries for everyone and anyone to learn more about both the firm and the business, and it's expertise that keeps clients coming back for more.
Technical Staff's role in branding is crucial and a key component to customer service. As they interact with customers, vendors, staff, and consultants every day, they should prioritize their skill usage, know their brand back to front, and always lead with a good impression.
AEC technical professionals, your intimate familiarity with design, projects, processes, and the solutions provided is an untapped gold mine for public relations.
Whether your firm has a formal Client Care Program or not, one way to enhance your client relationships and further your career is by thinking of yourself as a Client Care Manager.
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