Nine Terms You Need to Know for a Successful AEC Firm Blog


So you've heard the buzz about starting a blog to enhance your existing AEC marketing mix, but the world of AEC SEO, keywords, and meta descriptions seems like a foreign language. Fear not, fellow marketer! This blog post is here to demystify 9 essential blogging terms and empower you to create content that attracts your ideal audience and turns them into loyal clients.


  1. Long-Tail Keywords: Forget broad, one-word phrases like "architect." Instead, focus on specific, multi-word terms like "sustainable commercial architect in Utah." These long-tail keywords are what potential clients use to search for your services, so weave them naturally into your headlines and throughout your content.

  2. Tags: Think of tags as keywords for your readers. They help categorize your blog posts and make it easier for people to find what they're looking for. Use relevant, specific tags (e.g., "hospital design," "tenant improvement tips") but avoid stuffing your posts with irrelevant ones.

  3. Meta Description: This is the 130–160 character snippet that appears under your blog title in search results. It's your chance to entice readers to click! Write a clear, concise description that includes your long-tail keyword and a call to action.

  4. Blogging Category: Organize your blog content by theme (e.g., "interior design," "civil engineering") to make it easier for readers to navigate and find relevant information. This also helps search engines understand your website's focus.

  5. Anchor Texts: When you link to other websites or relevant pages on your own site, the clickable text is called the anchor text. Choose descriptive, keyword-rich anchor texts that accurately reflect the linked content.

  6. Blogging Schedule: Consistency is key! Develop a regular publishing schedule (e.g., every Tuesday and Thursday) to keep your readers engaged and improve your search engine ranking.

  7. Permalink: This is the unique URL of each blog post. Optimize your permalinks by including relevant keywords to help search engines understand your content and improve your ranking.

  8. RSS: Really Simple Syndication allows readers to subscribe to your blog and receive updates directly in their RSS feed reader. This is a great way to stay connected with your audience and ensure they never miss a new post.

  9. Vlog: If you're comfortable on camera, consider incorporating video blogs (vlogs) into your content strategy. Vlogs can be a fun and engaging way to showcase your expertise, personality, and projects.


Remember, blogging is a marathon, not a sprint. By consistently creating high-quality content that targets your ideal audience and incorporates these key terms, you'll be well on your way to building a successful blog that drives traffic, leads, and sales for your business.


Bonus Tip: Track your blog's performance using analytics tools like Google Analytics or SEM Rush to see what's working and what's not. This data will help you refine your strategy and optimize your content for even better results.


Now go forth and blog with confidence!

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