Traditionally SWAG stands for “Stuff We All Get” and refers to promotional items/products for marketing and giveaways. Essentially, SWAG is a form of branded merchandise that is given away as a form of advertising.

1. Benefits: SWAG can be a very effective subliminal form of advertising. The goal is to have branded items that are desirable and items others want. These items can be used internally or externally depending on your desired audience. 
   
   
   
2. Tips and Tricks:
   
   
   1. Establish relationships with trusted promotional vendors 
      
      
   2. Plan ahead to mitigate supply chain delays and shortages
      
      
   3. Consider giving SWAG items to clients as a thank you gift
      
      
   4. Try to choose items that have everyday use and are not likely to be easily discarded
      
      
   5. Don’t just give away your items. Provide an opportunity for a direct marketing contact to receive the item