Based on the SEO Periodic Table Developed by Search Engine Land

SEO (Search Engine Optimization) is all about making your website easy to find and appealing to the people you want to visit it—the user. By focusing on your AEC audience, your website is more likely to appear in their searches and offer them the information they need, which can lead to more clients for your business.

Making Your Website Local-Friendly:

To make sure local customers can find you, think about where you're located and who the people are that you want to reach. Tools like Hreflang help Google understand the language and geographical location of your website. It's like telling Google, "Hey, I'm serving customers in this area and this language," and it will orient to your country (Cy).

You can also register your business with Google My Business, so you show up on Google Maps, which will place you in your locality (Ly). Now, when someone in your area searches for the services you offer, they're more likely to find you. Remember to also mention your location and projects in your website content.

Prioritize User Eperience (Ux): Make Your Website Easy and Helpful

Shaping an enjoyable visiting experience on your site isn't as complicated as it sounds. A well-organized site that’s easy to navigate makes a world of difference, making visitors want to stick around. This ties back to SEO’s Architecture as well as many other SEO factors we’ve explored. 

Don’t forget to add helpful information about what your firm does and make contacting you straightforward. Plus, sharing behind-the-scenes or expert advice can give your visitors a reason to come back again.

Understand the “Why” Behind Searches: Intent (It) and Increasing Visitor Engagement (Eg)

Try to put yourself in your potential clients' shoes. Why are they searching online? What problem are they trying to solve? The more you understand their needs and challenges, the better you can answer their questions and provide solutions.

Sprinkle relevant search words or “keywords” that they might use into your content. This will increase the chance they'll find you when they're searching online.

And here’s the key: Once visitors land on your site, you want them to stay and explore what you can offer. Make sure your skills and services are clearly described and easy to find. The longer they stay, the more likely they are to become loyal clients.

Wrapping Up

In SEO lingo, focusing on the “user” means making your website all about the people you want to reach. This involves thinking about your local audience, creating a visitor-friendly website, and understanding the needs of your potential clients. With these steps, your website won't just be a corporate brochure; it’ll become a welcoming front porch that invites potential clients in to learn more.