We’ve all heard the adage “the best way to get somewhere is a straight line,” but author Rich Christiansen suggests otherwise. Christiansen is an entrepreneur who has founded or cofounded more than 30 businesses. Some of them were colossal failures, others were multi-million-dollar successes.
First impressions are critical in taking a prospect to a client. Lasting impressions are critical in keeping clients coming back. Are your social media and website having the desired impact? We've outlined five steps to ensure they do.
Pisces, you are known for being amiable, generous, and kind. If you've been feeling confident and ambitious lately, use it as a force for good! Follow in the footsteps of these well-known and inventive AEC Pisces.
One way for firms to gain value and longevity from their marketing and business development staff is by sending them to PRC for professional development. Since the conference is held in the pacific region, it’s not far to travel, and the cost of attending is nominal compared to what other conferences charge for the same kind of information.
When marketing departments get busy, it’s always the same thing that gets put on the back burner until things slow down: public relations. But getting out in front of your audience is a great way to build your brand awareness and credibility, and ultimately your bottom line!
You know that the easiest way to get work is with existing clients, but do you know if your existing clients would hire you again? To be effective in obtaining any new business, it’s important to know what clients think about your organization.
The secret to staying on top of the many marketing activities that keep an AEC firm successful is making it manageable. Here at MARKETLINK, we like to break marketing categories down by month, and then create bite-size chunks in the form of weekly activities.
Hey you assertive, analytical, independent Aquarians – now is the time to channel your inner Julia Morgan, Thomas Andrews, or Edith Clark. Like these industry forebears, go after what you want. If you’re not sure what you want, take a little time to analyze and figure it out, then go and get it. Don’t hang back!
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