For most industries, PR is almost solely an advertising mechanism, but for the AEC industry, it is just as much a support tactic to win business and enhance your firm’s image.
A strong marketing mix includes not only marketing, business development, and client relations, but also strong public relations, which contributes far more than many appreciate.
The famous English author, Gladys Brownwyn Stern, remarked: “Silent gratitude isn't much use to anyone.” And we at MARKETLINK could not agree more. Throughout the year, many of us look at ways we can express our thanks to our clients in a meaningful and genuine way. We can help.
Client Perception Surveys aren’t just about learning how you need to improve—it’s more important to discover where your firm excels. Why not learn your differentiators directly from the ones who know what they are—your clients?
One of the best ways to build a solid relationship with your client is to understand their business and terminology. From purchasing processes to request documents to equipment used, here are some acronyms you should know. Brush up and show your stuff!
An essential component in any successful architecture, engineering, and construction firm is a dedicated focus to generating, maintaining, and following up on project and client leads. A lead is not just an RFP announcement or a letter from a client requesting a proposal: It's identifying change and taking action.
Few firms have a strategy in place to help retain and grow their existing client relationships, but it's one of the most important investments they can make.
Including AEC client feedback in your project processes means a greater chance for repeat and referral clients, and it improves your firm as a whole as well.
For every letter of the alphabet, there are dozens of specialized AEC terms—some ubiquitous, some zany, but all of them helpful for the trades and fun to learn. We've chosen 26 to give a window into some of the many moving pieces in AEC.
Most AEC marketing and business development meetings are too long and get off-topic. How can you be better organized so that your meetings are shorter AND more effective?
What is the path of an AEC industry professional? How can you become a valuable asset to your team? Get yourself personally organized and poised for career growth with a personal branding plan.
Catherine Curtis, a sales and growth strategist with over 20 years in the AEC industry, details the balance and diverse skillsets crucial to a marketing mindset within a firm.
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