TEKTOK: AI Content Generators for AEC Marketing

Aug 07 2023

Five Tools for AEC Content Generation


As an AEC marketer, you may be interested in leveraging the power of artificial intelligence (AI) to efficiently generate written content. We’re here to help! In this article, we will explore five prominent AI content generators: Jasper.ai, Bard.google.com, Copy.ai, ChatGPT, and Writesonic.com. By highlighting their similarities and differences, we aim to provide you with valuable insights into their strengths and suitability for AEC marketers like yourself. Get ready to unlock the potential of AI in content creation for our industry.


Jasper On-Brand AI Content Generator


Jasper.ai is an AI-powered content generator designed specifically for marketing purposes. It leverages natural language processing and machine learning techniques to prioritize and produce engaging and persuasive content. Jasper.ai is adept at generating website copy, blog posts, social media content, and ad campaigns. It excels in creating marketing materials that drive conversions and captures audience attention. However, its specialization in marketing content may limit its versatility in other writing domains.


Jasper has a 7-day free trial, after which you can purchase single or team plans for $39 or $99 per month.


Google’s BARD AI Chatbot


Bard.google.com is an AI-powered chatbot tool developed by Google. It is trained on a diverse range of internet text and is capable of generating coherent and contextually relevant content. Bard is a more general-purpose content generator, suitable for a wide array of applications such as producing articles, essays, product descriptions, and creative pieces. It offers a broad range of writing styles and tones, making it adaptable to various marketing needs. Its association with Google's extensive dataset ensures access to a vast knowledge base.


BARD is currently free to use. It is still under development.


Copy.ai Writing Assistant


Copy.ai is an AI writing assistant that caters to a broad spectrum of content needs. It can generate social media captions, blog posts, ad copies, landing pages, and more. Copy.ai stands out for its user-friendly interface and its ability to create content quickly. It provides multiple content templates and allows users to fine-tune the generated text based on specific requirements. Copy.ai offers versatility and efficiency, making it a valuable tool for time-sensitive marketing campaigns.


There are several free tools provided within copy.ai, and a free plan that gives up to 2,000 words per month. The Pro plan, at $36 per month, includes 5 seats and unlimited words.




ChatGPT, powered by OpenAI, is an AI language model that excels in natural language understanding and conversation generation. It is capable of engaging in meaningful and contextual dialogues, making it ideal for chatbots, customer support systems, and interactive conversational interfaces. While ChatGPT may not be as specialized in generating marketing content compared to other platforms, it can assist in crafting personalized responses and engaging conversations with potential customers. We love that ChatGPT creates a history of all requests. 


Chat GPT-3.5 is free to use. GPT-4 requires an upgrade, at $20 per month. 


Writesonic AI Writer


Writesonic.com is an AI content generator that covers various writing styles and purposes. It can generate blog posts, product descriptions, ad copies, social media content, and more. Writesonic stands out for its AI-powered copywriting assistant, which provides suggestions and improvements for existing content. Additionally, it offers unique features such as an idea generator and a blog post topic generator, facilitating the ideation process for AEC marketers.


Writesonic offers four plans. In addition to a free trial, there are individual and team plans starting at $19 and $20 per month. 


Comparison and Recommendations


All five AI content generators excel in generating written material for different purposes. For AEC marketers specifically, Jasper.ai may be the recommended choice due to its specialization in marketing content. For the purposes of articles meant to communicate knowledge and expertise, however, bard.google.com or writesonic.com might be more useful. Exploring a combination of these platforms could provide a more comprehensive and tailored approach to content generation, depending on the purpose or specific needs of the marketing campaign.


AI content generators have revolutionized the way written content is produced, offering efficiency, versatility, and unique features. Jasper.ai, Bard.google.com, Copy.ai, ChatGPT, and Writesonic.com each bring their strengths and specialties to the table. By understanding their similarities and differences, marketers can make informed decisions on which platform best suits their content generation needs.


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About The Author

Beth Fillerup

Beth Fillerup is an AEC marketing consultant based in San Luis Obispo, California. She has over 25 years of experience in the design and building industry, having worked in marketing for architecture, engineering, and construction firms. She has published articles in North American Clean Energy, Municipal Water Leader, and Utah Construction and Design Magazine. She has been sourced as an industry expert on Houzz.com.

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