In the digital age, marketing has become indispensable for businesses across all industries, including architecture, engineering, and construction (AEC) firms. Establishing an online presence is one of the most effective tools companies can use to make themselves the trusted choice in their industry.
Before the digital boom, commercials were the conversation starters for companies. However, producing commercials and getting them in front of a large audience was not always accessible based on price, location, or other factors. Social media marketing has completely upended what it means to advertise. The classic commercial model can still be transferred to the social format. However, with social media, marketing does not have to follow the classic scripted model that commercials followed for decades.
In the social media age, people rely heavily on what they see on their phones for information. Whether you implement old-school methods or modern ones, content studios can launch you to the forefront of people’s feeds. Recently, MARKETLINK's Utah office had an opportunity to participate in an engaging and productive session at Content Kitchen studio in Bountiful, Utah. Content Kitchen not only represents what content studios can do, but how they can do it in a way that is accessible to all AEC firms.
What is a Content Studio?
A content studio is a specialized agency that collaborates with businesses to produce high-quality, tailored content that aligns with their brand identity, goals, and target audience. Whether it’s through video or photography, a content studio is a versatile space that enables AEC service providers to showcase their brand in the best way possible.
How is Content Kitchen Studio Different?
Working with a content studio is always better than not, but working with the right content studio is your best option. Content Kitchen Studio is revolutionizing the industry so that you can revolutionize your online presence. There are three tiers to posting on social media: posting a lot of content, posting quality content, and posting a lot of quality content. This is where Content Kitchen bridges the accessibility gap in content creation. For professional content from another production studio, you may find yourself paying thousands of dollars for a one-minute, edited reel. With Content Kitchen Studio’s subscription service, a high quantity of high-quality content is feasible and affordable.
The Role of Content Studios in AEC Marketing
For AEC firms, the challenge lies in conveying complex concepts, design ideas, and technical expertise to a broader audience in an engaging and accessible manner. Content studios bridge this gap by developing various forms of content that present AEC firms' capabilities and projects in a visually appealing and digestible way. These include:
1. Visual Storytelling:
One of the primary advantages of content studios, like Content Kitchen, is their expertise in visual storytelling. This doesn’t just mean properly depicting a company’s identity, but properly understanding how best to convey its core message. They can transform technical data and intricate architectural or engineering plans into compelling narratives using the broad range of tools they have at their disposal. By combining captivating visuals with succinct yet informative content, studios like Content Kitchen bring life to AEC projects, people, and firm culture.
2. AEC Firm Branding and Consistency:
For AEC firms, consistent branding is vital to establish trust and recognition in the market. Setting yourself apart is an indispensable tool that a modern studio like Content Kitchen understands through and through. Working closely with professionals who already understand this side of marketing allows you to be more hands-off. You can depend on the studio to understand your core values, mission, and unique selling points.
3. Search Engine Optimization (SEO) and Visibility:
In the online realm, visibility is key. Content studios are well-versed in SEO practices, enabling AEC firms to rank higher in search engine results. Content Kitchen recognizes that sometimes you know exactly how you want your posts to be formulated, even if you want someone to create the content for you. However, for companies with less direction, leaving that aspect to a content studio is a reliable option. By crafting content with relevant keywords and optimizing meta tags, titles, and descriptions, Content Kitchen has significantly improved online visibility for clients, thereby attracting more organic traffic and potential customers.
4. Social Media Engagement for the AEC Industry:
Social media has become a powerful marketing tool for businesses, and AEC firms are no exception. Content studios, like Content Kitchen, understand the dynamics of different social media platforms and can create content tailored to each platform's audience. Whether it's Instagram's visual focus or LinkedIn's professional atmosphere, content studios help AEC firms connect with their followers and build a strong social media presence.
5. Thought Leadership and Authority:
Content Kitchen has aided AEC firms in positioning themselves as thought leaders in their respective fields. By producing both visual and narrative-based content that addresses the topics du jour in the industry, AEC firms can establish themselves as authorities in their niche. This sort of targeted social media marketing attracts clients, and fosters trust and credibility among industry peers.
