Wearing far-sighted glasses allows you to see the market ahead and adjust accordingly. That means thinking and planning strategically and checking in along the way—not only internally with staff, but also externally with clients. Put this vision to good use as you move your firm forward this year!

 

View our original article with all 11 lenses we'll present throughout the year. 

 

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About The Author

Stephanie Craft, MBA

Stephanie Craft, MBA, has worked in the A/E/C industry for more than 30 years. Her marketing strengths lie in researching and opening new doors for technical firms by getting directly to decision-makers and influencers, and obtaining and using client feedback to help firms differentiate themselves and strengthen client loyalty through targeted strategic efforts. She also works with firm leadership to evaluate in-house marketing and business development efforts to optimize staff processes and procedures. Stephanie has been a featured speaker at many AEC professional society meetings and has been selected “Chapter President of the Year” twice by the national Society for Marketing Professional Services for her management expertise serving as President of the Utah and Sacramento Chapters.

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