Our Perspective—Establishing a Thriving AEC Firm in the Digital Era

Aug 21 2023

Lessons Learned: Pearls of Wisdom for Establishing a Thriving AEC Firm in the Digital Era

 

As a "seasoned" professional in the architecture, engineering, and construction (AEC) industry, I frequently receive inquiries about the key insights I've gained over the years. Among the common inquiries I receive is advice for new firms entering the market or existing ones seeking to establish themselves in a new market. Here are my pearls of wisdom to help firms build a strong foundation and thrive in the dynamic and competitive realm of AEC marketing:

 

Utilize Digital Tools: Digital marketing is a game-changer. Establish a professional online presence through a well-designed website and active social media profiles. Embrace the power of digital tools to showcase your work and connect with potential AEC clients.

 

Invest in Visual Appeal: Visuals play a crucial role in the AEC industry. Invest in professional photography and visually compelling content to showcase your projects, people, processes, and captivate your audience.

 

Showcase Your Early Projects: Start building your firm's portfolio from the beginning. Every project, no matter how small, is an opportunity to demonstrate your skills and capabilities. Use your portfolio to communicate your unique selling points to prospective clients.

 

Leverage Testimonials: As you gain your first clients or add to a long list of clients, don't shy away from asking for testimonials. Positive feedback from satisfied clients can build trust and credibility and become a strong marketing asset for your growing business.

 

Establish Thought Leadership: Share your industry insights and expertise through blog posts, speaking, articles, or social media content. Position yourself as a voice of authority in the AEC industry to attract attention and build a reputation as a knowledgeable professional.

 

Provide Value through Education: Share your knowledge generously through workshops, webinars, or informative resources. By providing value to your audience, you establish yourself as a trusted expert in the industry.

 

Network and Collaborate: Attend industry events and connect with established professionals, influencers, and peers. Building a network can lead to collaborations, learning opportunities, and potential referrals.

 

Embrace Technology: Stay updated with the latest technological advancements in the AEC industry. Adopt tools like Building Information Modeling (BIM), virtual reality, 3D visualization,  and other innovative solutions to enhance project efficiency and stay competitive.

 

Be Patient and Persistent: Building a successful AEC business takes time and dedication. Be patient with yourself and your progress; remain persistent in your pursuit of excellence.

 

With these insights, new entrants to the AEC industry can lay a strong foundation for their business and carve out a path to long-term success. Remember: every step, no matter how small, contributes to the growth and success of your business in the long run.

 

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About The Author

Keri Hammond, FSMPS, CPSM

Keri is a long-standing trailblazer in the Utah AEC industry. Clients appreciate her ability to get things done – they know she does whatever it takes, with integrity, to help them build their business. Keri is known for her leadership and diplomacy; she motivates others with positivity, trust, and unwavering support.

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