A trade show is an event held to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services.

  1. Benefits: Having a booth or sponsoring some part of a trade show is an excellent opportunity to market to numerous existing and prospective clients at one time. Participating allows your firm to make a visible statement about your services, experience, and team members. Other competitor firms also attend this event which provides an opportunity to differentiate your firm. 

  2. Tips and Tricks:
    1. Make an annual calendar of tradeshows for participation

    2. Create a “signature” exhibit or booth display

    3. Create a “gimmick” enticing potential clients to visit your booth

    4. Review list of attendees prior to events 

    5. Create a list and plan for who to seek out and meet

    6. Train staff members that will be participating at the booth or in the show on “how to work a booth”

    7. Send out a pre-conference email/mailer to target attendees inviting them to your booth to participate in your “gimmick”

    8. Read name tags and target potential clients at booth

    9. Set up meetings with attendees outside tradeshow hours

    10. Consider tradeshow booth vs. hosting an added event at the conference

    11. Follow up!  Follow up!  Follow up!
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