Industry awards may recognize a company for excellence in a completed project or collaborative team success or may recognize an individual for a specific achievement.
- Benefits: The recipient of an industry award receives a third-party endorsement of their expertise. If the award recognizes a project or your firm, it provides an opportunity to further enhance relationships with clients. The recognition can be used as a piece for marketing materials and websites.
- Tips and Tricks:
- Make an annual calendar of award programs for participation
- Follow the submittal requirements exactly
- Submit the award on behalf of your client
- Promote on social media, in marketing collateral, and on website
- Ask to review submittals of the winners from previous years
- Purchase an extra award for the client and give to them for display
- Invite your client to the awards ceremony so they feel honored as well
- Make an annual calendar of award programs for participation