Jan 20 2021

52 Weeks of Guidance for Every Level of Professional at Your Firm


Whether you call it internal marketing, marketing mentality, or creating a culture of rainmakers, there’s a straightforward concept that is critical to the AEC industry: Training and motivating marketing support staff and employees who have contact with clients to work as a team. From your receptionist and senior drafters to your surveyors, department managers, and management teams, getting everyone to participate in strategic marketing directives can drive your company forward and ensure value to your existing and potential clients.

With 2020 behind us, MARKETLINK is looking forward to further strengthening our industry through marketing guidance. We are dedicating our content to help EVERYONE at your firm become valuable marketing team members. By following along on our website, social media, and e-newsletter, every level of professional can learn ways they can provide value to your marketing and business development program.


What are some ways a firm can go from zero internal marketing efforts to a well-regimented unit of employees with marketing skills? Follow along each week for ideas on how to advise, engage, lead, and execute to ensure everyone is ALL IN.


  1. ADVISE: Principals, firm owners, and management will receive high-level guidance focused on strategic initiatives, mentoring and training, project and client pursuits, and other strategies for marketing and business development programs.
  2. ENGAGE: For Technical Staff, the focus will be on balancing marketing activities with billable project needs. Creating a marketing mentality is the key to successful client relationships.
  3. LEAD: For Marketing and Business Development Leadership, your work with management and technical staff centers on leading the marketing initiatives and making sure goals are achieved. The firm looks to you as their marketing mentor, and our LEAD series will provide ideas and suggestions for keeping you on track.
  4. EXECUTE: Marketing Coordinators, your role is crucial! The goals outlined in marketing plans can’t happen without your attention to detail, expertise, and implementation. Our suggestions aim to help you execute these overall goals.


Where will you find the most value for 2021?

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About The Author

Keri Hammond, FSMPS, CPSM

Keri is a long-standing trailblazer in the Utah AEC industry. Clients appreciate her ability to get things done – they know she does whatever it takes, with integrity, to help them build their business. Keri is known for her leadership and diplomacy; she motivates others with positivity, trust, and unwavering support.

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