Picture this: It’s Monday morning. A potential client types “engineering firm near me” into Google. Instantly, they see a handful of firms—complete with hours, photos, phone numbers, and reviews. But not yours. That missed opportunity happened before they even dialed your number.

As a marketing coordinator, you’re the curator of that digital first impression. Your role with the Google Business Profile (GBP) isn’t just administrative—it’s strategic. Let’s turn that digital snapshot into a powerful hello.

Why This Matters

• 87% of consumers used Google to research local businesses in 2022
  
  
• Complete profiles get up to 7× more clicks than incomplete ones
  
  
• Profiles with high-quality photos get 42% more direction requests

Your GBP isn’t just a listing—it’s a social channel with built-in visibility on the busiest corner of the internet. 

Your Coordinator Checklist

• Claim your listing. If your firm hasn’t already, verify ownership of the GBP. This prevents duplicate listings, protects against unauthorized changes, and gives you full control.
  
  
• Keep hours current. Update office hours immediately when holiday schedules or project deadlines affect availability. Incomplete or inaccurate hours frustrate clients and can push them to competitors.
  
  
• Treat Google Business Profile as a social channel. More people will see your firm’s GBP than any LinkedIn or Instagram post, and those viewers are often ready to take action. Build GBP into your regular social media calendar. Share photos, project updates, event news, or quick Q&A posts. Consistent updates show your firm is active and trustworthy
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• Pin the correct location. Double-check your firm’s address on Google Maps. Test directions from major landmarks or highways to ensure accuracy. If the pin is off, request a correction.
  
  
• Encourage reviews. After project closeouts, include a direct review link in your client thank-you emails. Set a goal of one new review per quarter to keep things fresh.
  
  
• Reply to reviews promptly. For positives, send a quick, appreciative reply. For negatives, acknowledge the concern, share corrective steps, and offer to continue the conversation offline.

Quick Wins (Extra Credit)

• Audit photos monthly. Remove outdated, low-quality, or unflattering images that others might have uploaded.
  
  
• Cross-check other platforms. Ensure consistency across Yelp, BBB, and any relevant industry directories.
  
  
• Use the right visuals. Resize logos and cover images to 720 × 720 px (JPG or PNG) for clarity and professionalism.

Final Thought

Your GBP isn’t just a profile—it’s your digital welcome mat. You’re the unseen host ensuring everything is polished, personable, and trustworthy. The details you manage now shape client perceptions long before any first meeting.