Whether you’re giving a presentation at a conference or preparing for a shortlist interview, how you present your team matters. It’s not just about slides or technical detail—it’s about connection, clarity, and confidence.
In the AEC industry, strong delivery can build relationships, inspire trust, and win work. But different situations call for different approaches. This month, HUDDLE is focused on Presentation Strategy, with tips and tools that apply whether you’re developing business or closing the deal.
Presentations vs. Interviews: What’s the Difference?
Let’s clarify the two most common types of presentation settings in AEC marketing:
Presentations are typically used in business development settings—client education sessions, conference speaking opportunities, or lunch-and-learns. The goal is to introduce your firm, build rapport, and position yourself as a helpful, trusted resource.
Interviews are used in project pursuits after shortlisting. This is your chance to win the job by showing how your team will solve the client’s problem, fit into their culture, and deliver on their goals.
Both require preparation, storytelling, and audience focus—but the content, tone, and stakes may differ.
Why Strategy Matters for Both
A strong presentation or interview tells a compelling story. It shows that you understand what matters to the client and that your team is aligned, informed, and ready to deliver. Strategic communication helps:
- Reinforce your understanding of the client’s priorities
- Position your team as relatable and responsive
- Show thoughtfulness and leadership, not just technical expertise
- Create opportunities for dialogue, not just delivery
How to Strengthen Your Strategy
Build a Narrative
No matter the setting, structure matters. What challenge is the client facing? What is your proposed solution or insight? What is the impact or vision for success?
Focus on the Client
This isn’t just about what you want to say. It’s about what they need to hear. Speak their language. Reflect their values. Show you’re listening.
Rehearse with Intention
Rehearsal isn’t about memorizing. It’s about refining how the team works together, who leads each topic, and how you handle transitions.
Use Visuals Thoughtfully
Every slide or visual should support the story. Avoid overcrowded text. Use diagrams, photos, or sketches to bring your message to life.
Prepare for Questions
Whether you're pitching ideas or answering interview questions, be ready. Brainstorm potential concerns ahead of time and assign responses by topic area.
Where AI Can Help
AI is a powerful partner for preparing presentations and interviews. Here are a few ways it can support your process:
- Outlining and Structuring
Use ChatGPT or similar tools to organize your key messages or develop a flow for your talk.
- Slide Drafting and Review
Generate first-draft bullet points or slide content, then customize it. Some tools even help check for clarity or overuse of jargon.
- Q&A Prep
Ask AI to generate likely interview or audience questions based on the project or client, then use these in practice sessions.
- Simplifying Complex Ideas
AI can rephrase technical content into language a non-technical client can understand—perfect for business development or executive audiences.
Use AI as a starting point to save time, then make the content your own.
Join the August HUDDLE
Whether you're working to earn trust or win the job, how you present matters. This month’s HUDDLE will help your team sharpen its strategy, gain confidence in delivery, and learn how AI can make preparation more efficient and insightful.
Because at the end of the day, the best presentations and interviews don’t just showcase your firm. They connect with clients, communicate value, and open the door to future work.
