Ready to brush up on your website tech talk (tektok)?


Here are a few terms that you’ll find useful when developing your website, working with website designers, optimizing your site, or reviewing site analytics:

User Interface Design (UI) focuses on anticipating how users will navigate your website and ensures that its elements are easy to access and understand.

User Experience Design (UX) focuses on understanding human nature as it relates to website use. It considers what users need from your website, while keeping abilities and limitations in mind.

Search Engine Optimization (SEO) improves website positioning (ranking) on search engines (Google, Bing, Yahoo, etc.). The goal is to get your site listed among the top results when people search terms that are relevant to your services and areas of focus. In other words, now that you have a beautiful, functional website, you need people to find it.

Mobile Optimization ensures that visitors accessing your website from devices other than a desktop have an engaging and user-friendly experience optimized for all devices (mobile phones, tablets, laptops, etc.). Content and images respond well to various devices and present your website in an ideal state regardless of how it is being viewed.


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About The Author

Keri Hammond, FSMPS, CPSM

Keri is a long-standing trailblazer in the Utah AEC industry. Clients appreciate her ability to get things done – they know she does whatever it takes, with integrity, to help them build their business. Keri is known for her leadership and diplomacy; she motivates others with positivity, trust, and unwavering support.

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