In the AEC industry, strategic planning is the compass that guides firms toward success.
In October we are wearing far-sighted glasses, which help you see ahead and plan with precision.
Who's this? Brad Fullmer, Publisher for Utah Construction & Design Magazine, is a journalist who writes with a true passion for the AEC industry and its people.
The learning curve for marketers to learn technical writing in the AEC industry can seem steep, but the entry into competency is much easier after taking certain steps.
Presentations are key to proposals, and proposals are key to success. We've compiled ten actionable tips for improved presentations.
The most insightful and successful proposal presentations come from collaboration between Business Development and Marketing leaders.
When you're an AEC firm with a website, you have two kinds of "architecture" worth thinking about, and this one is all about viewers and SEO.
In September we are wearing exaggerated glasses, which encourage a boldness that is rooted in reality.
A firm that has been publishing articles for some time has a unique tool that others likely don't: recycling articles. Just like recycling water bottles, this is a good thing.
Our Perspective—Establishing a Thriving AEC Firm in the Digital Era
Aug 21 2023 Keri Hammond, FSMPS, CPSMIt can be daunting for AEC firms to enter this new digital era, but with strong foundations, they can thrive in the competitive and evolving realm of marketing.
Good project approaches are key to successful proposals and, well, it's all in the way you approach them. We've outlined five steps to get you started in the right direction.
Amber Craighill, Principal and Marketing Director for BHB Structural, brings both her personal and professional experiences to her roles, creating a balance throughout her work.
In today's digital landscape, a powerful online presence is essential for any AEC firm, and a blog fulfills that need.
For AEC firms striving to carve out a niche in the crowded online space, the type of content you produce will make or break your success.
A veritable flood of AI content generators exist, but which one should you use? We're here to help you decide.
In August we are wearing aviator glasses, which give us a confident public presence.
Effective marketing relies on a broad audience; this is where the AEC industry's robust media and journalistic presence comes in.
Proposals are such a major effort that by the time they're over, it's easier just to stash the documents away. Having a proper closeout process, however, assists greatly with your next proposals' success.
Vision-Driven Leaders: How to Use AI Effectively in Writing AEC Proposals
Jul 10 2023 Keri Hammond, FSMPS, CPSMThis new wave of AI is a fantastic opportunity to streamline AEC proposal work, but it is crucial to strike a balance between machine and human. Here's how.
AI is evolving at lightning speed, and when it comes to valuable, time-saving tools, the AEC industry has always been at the forefront of innovation and advancement. So how do we use it?
In July we are wearing cat eye glasses, which remind us to step out and stand out.
Who's this? Bryce Benson, Marketing Department Manager for FOCUS Engineering, has a keen sense of humor and a passion for his firm that brings the best out in their engineering practice.
Our Perspective—Learning the AEC Industry as a Non-technical Marketer
Jun 21 2023 Keri Hammond, FSMPS, CPSMStepping into the AEC industry as a non-technical marketer was daunting, but after over 20 years of AEC marketing at MARKETLINK, we've gained some crucial insights.
In a position of leadership, organization is more important than ever. Here's your mid-year reminder to check over your marketing materials.
Magnify Your Role: Five Steps for Organizing Your AEC Marketing Materials
Jun 21 2023 Julee Attig, CPSMOrganization has a reputation that precedes it: while achieving it can be a drag, its benefits are indisputable. A money-saver, time-saver, and sanity-saver, the time to organize your assets is always now.
Artifical Intelligence, or applied statistics, is a tool for efficiency, and it can make a marketer's job easier.
Technical professionals are crucial for a firm's marketing endeavors, but what, specifically, do marketers need to know?
In June we are wearing near-sighted glasses, which help us focus on a firm's internal details.
Unlocking AEC Marketing Success: 20 Essential Terms You Need to Know
May 15 2023 Keri Hammond, FSMPS, CPSMFrom analytics and branding to lead generation and social media marketing, we'll delve into the intricacies of each concept, empowering you to elevate your marketing strategies and stay ahead of the competition. Review these marketing terms to get a refresher on the essentials.
Another Point of View: AEC Industry Interview with Kimberly Johnson
May 15 2023 Keri Hammond, FSMPS, CPSMKimberly Johnson, Principal and Marketing Director for Design West Architects, has a thorough and methodical approach to her marketing that marks the success of her firm—and which she has shared with us.
Eye on the Industry: Identifying Opportunities with Capital Improvement Plans
May 03 2023 Stephanie RayStephanie Ray, Director of Marketing at Sunrise Engineering, explores how to utilize capital improvement plans to identify public sector projects.
Expand Your Vision: How AEC Technical Professionals Can Shape Effective Strategic Planning
May 03 2023 Keri Hammond, FSMPS, CPSMTechnical professionals set the strategic plan in motion and make it practical and effective, meaning they provide one of the most important roles in planning.
In May we are wearing polarized glasses, where being prepared allows us to see our goals more clearly.
Whether you use Artificial Intelligence or not, it's on the rise, and understanding what it is and what it might be able to achieve for you is important.
Over 20 years of AEC marketing at MARKETLINK, we've learned several key lessons that keep us flourishing in a dynamic field.
As an AEC firm, it's important to regularly review and assess your marketing plan to ensure its success.
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