Polarized glasses are great in the sun! We wear them to give us clarity and the ability to see without glare. Brightness can cause blindness and wearing polarized glasses gives us the balanced perspective we need. We can see exactly what we’re supposed to be seeing. How does that relate to marketing? Well, how do you know if you are seeing correctly if you don’t have the needed market research or client information to back up your plan? Don’t get caught chasing shiny objects! Wear your polarized glasses to see more clearly.
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