Polarized glasses are great in the sun! We wear them to give us clarity and the ability to see without glare. Brightness can cause blindness and wearing polarized glasses gives us the balanced perspective we need. We can see exactly what we’re supposed to be seeing. How does that relate to marketing? Well, how do you know if you are seeing correctly if you don’t have the needed market research or client information to back up your plan? Don’t get caught chasing shiny objects! Wear your polarized glasses to see more clearly.


View our original article with all 11 lenses we'll present throughout the year. 


Read 176 times
Rate this item
(0 votes)

About The Author

Stephanie Craft, MBA

Stephanie Craft, MBA, has worked in the A/E/C industry for more than 30 years. Her marketing strengths lie in researching and opening new doors for technical firms by getting directly to decision-makers and influencers, and obtaining and using client feedback to help firms differentiate themselves and strengthen client loyalty through targeted strategic efforts. She also works with firm leadership to evaluate in-house marketing and business development efforts to optimize staff processes and procedures. Stephanie has been a featured speaker at many AEC professional society meetings and has been selected “Chapter President of the Year” twice by the national Society for Marketing Professional Services for her management expertise serving as President of the Utah and Sacramento Chapters.

Our Clients

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18